Director of Community Marketing

Allaire Health Services, LLC; Elizabeth (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

Elizabeth Park is seeking a Director of Community Marketing to lead outreach, referral development, and community engagement strategies, strengthening partnerships with healthcare providers and supporting census growth through effective marketing initiatives.

The role emphasizes relationship-building, event planning, on-site marketing tours, and collaboration with admissions to ensure timely follow-up with referrals, while upholding a compassionate care mission.

Qualifications

• 3–5+ years of experience in healthcare marketing, community outreach, or admissions/marketing.
• Strong understanding of referral networks within long-term care and senior services.
• Excellent communication, networking and relationship-building skills.
• Organized, self-directed and able to represent the facility professionally.

Responsibilities

• Develop and implement a community marketing and referral strategy aligned with census goals.
• Build relationships with hospitals, physicians, discharge planners, and senior services.
• Represent Elizabeth Park at events, health fairs, and professional gatherings.
• Manage on-site marketing tours, family engagement meetings, and outreach appointments.
• Create marketing materials and digital content for referrals.
• Track referral trends and competitive landscape.
• Collaborate with Admissions Director for timely follow-up with referrals.
• Maintain mission-centered presence reflecting quality care.

Skills

Healthcare marketing

Community outreach

Relationship building

Event planning

Job description

Elizabeth Park is seeking a highly motivated, relationship-driven Director of Community Marketing to lead our outreach, referral development, and community engagement strategies. This key leadership role will focus on strengthening partnerships with healthcare providers, promoting the center's mission of compassionate care, and supporting census growth through effective marketing initiatives.

Key Responsibilities:

• Develop and execute a comprehensive community marketing and referral strategy that supports census goals.
• Build and maintain strong relationships with hospitals, physicians, discharge planners, case managers, senior centers, and community organizations.
• Represent Elizabeth Park at community events, health fairs, networking meetings, and professional gatherings.
• Oversee on-site marketing tours, family engagement meetings, and outreach appointments.
• Create effective marketing materials, digital content, and referral outreach tools.
• Track and analyze referral trends, outreach activity, and competitor landscape.
• Collaborate closely with the Admissions Director to ensure timely follow-up with referral sources.
• Maintain a professional, mission-centered presence that reflects our commitment to quality care.

Qualifications:

• 3-5+ years of experience in healthcare marketing, community outreach, or nursing home admissions/marketing.
• Strong understanding of referral networks within long-term care, subacute rehab, and senior services.
• Exceptional communication, networking, and relationship-building skills.
• Highly organized, self-directed, and comfortable representing the facility in a variety of professional settings.
• Creative thinker with the ability to plan events and develop marketing materials.
• Valid driver's license and reliable transportation.

Why Join Us:

• Supportive, mission-driven environment
• Opportunity to make a meaningful impact on the lives of residents and families
• Competitive compensation and benefits package