Director of Census Development

Fresh River Healthcare; Manchester (CT); Hybrid; USD 130,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401(k) program

Paid Time Off

Dental insurance

Vision insurance

Disability insurance

Job summary

iCare Health Network is seeking a Director of Census Development to lead census growth across its care centers. This role partners with Operations and Clinical leadership to maximize referrals and occupancy while driving profitability.

The ideal candidate will develop and execute statewide and facility-level census strategies, manage relationships with hospitals and referral sources, and guide workforce planning to support sustainable growth.

Qualifications

• Previous experience in a skilled nursing facility, long-term care, or healthcare setting preferred.
• Strong interpersonal and communication skills.
• Ability to provide compassionate, patient-centered care.
• Time management and organizational skills.
• Experience using Word, Excel, and electronic medical record (EMR) systems.
• PointClickCare experience preferred.
• English proficiency required (reading, writing, and speaking).

Responsibilities

• Develop and implement census growth strategies across multiple nursing facilities within the long-term care network.
• Identify and pursue new business opportunities, referral sources, and market expansion initiative.
• Collaborate with facility leadership to support occupancy goals and drive consistent census performance.

Skills

Interpersonal communication

Communication skills

Time management

Organizational skills

Patient-centered care

English proficiency

Tools

Word

Excel

EMR systems

PointClickCare

Job description

iCare Health Network is seeking a Director of Census Development. This position is responsible for leading the strategy for census growth in the care centers and day-to-day admissions needs to maximize professional relationships and referrals. This position is responsible for collaborating with Operations and Clinical leadership to plan and grow census and profitability.

Responsibilities:

Census Growth & Business Development Strategy

• Develop and implement census growth strategies across multiple nursing facilities within the long-term care network

• Identify and pursue new business opportunities, referral sources, and market expansion initiative

• Collaborate with facility leadership to support occupancy goals and drive consistent census performance

Financial & Operational Performance

• Coordinate with the financial team to assure admission policy and procedures are updated and align with organizational goals.

• Support financial performance by analyzing census trends, market data, and operational metrics

• Align business development initiatives with organizational financial goals and operational priorities

• Monitor performance indicators to identify risks, opportunities, and areas for improvement

Stakeholder Engagement & Relationship Management

• Build and maintain strong relationships with hospitals, referral sources, healthcare partners, and community stakeholders

• Serve as a key liaison between facilities, corporate leadership, and external partners to support admissions and growth initiatives

• Represent the organization in meetings, presentations, and community or industry events

Leadership & Workforce Management

• Provide leadership, guidance, and support to business development and facility-based teams

• Promote team building, accountability, and alignment across multiple nursing home operations

• Support workforce planning efforts to ensure effective execution of business development strategies

Communication & Organizational Collaboration

• Ensure clear and consistent communication across facilities, corporate leadership, and external stakeholders

• Deliver presentations, reports, and updates on census performance and business development initiatives

• Foster collaboration between clinical, operational, and marketing teams to support growth objectives

Strategic Planning & Program Growth

• Oversight of Director of Specialty Programming and Strategy

• Collaborate with facility leadership to develop and execute strategic plans for specialty clinical programs

• Support resident census growth through outreach, quality initiatives, and value-driven programming

• Ensure programs remain competitive by utilizing industry benchmarks, peer models, and best practices

Admissions & Program Consultation

• Oversight of Central Admissions department

• Provide consultation regarding specialty program admissions, criteria, and resident appropriateness for placement

Qualifications

• Previous experience in a skilled nursing facility, long-term care, or healthcare setting preferred.

• Strong interpersonal and communication skills.

• Ability to provide compassionate, patient-centered care.

• Time management and organizational skills.

• Experience using Word, Excel, and electronic medical record (EMR) systems.

• PointClickCare experience preferred.

• English proficiency required (reading, writing, and speaking).

Compensation & Benefits

• Generous salary, commensurate with experience

• Benefits program, includes health, dental, and vision insurance

• Paid Time Off, including vacation, personal, and sick time

• 401(k) Retirement program

• Short and Long-term disability insurance

• Accident, Critical Illness & Hospital Indemnity

• Collaborative work environment

INDLP