Director of Campaigns & Demand Generation

Re Build; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Re:Build Manufacturing is seeking a Director of Campaigns to shape how we go to market. Reporting to the Vice President of Demand Generation, you’ll own the strategy, planning, and execution of integrated campaigns across our portfolio of businesses.

You will turn business priorities into a focused campaign roadmap, align multi-product teams, and translate complex value propositions into clear messaging for distinct audiences.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 8+ years of experience in B2B campaign marketing.
• Proven success building and managing integrated campaigns in complex, multi-product environments.
• A track record of owning a campaign roadmap and connecting campaign activity to measurable pipeline outcomes.
• Demonstrated ability to translate complex value propositions into clear, compelling messaging for distinct audiences.
• Hands-on experience with GEO and AEO, including developing content for AI-powered search and answer engines.
• Experience working across a matrixed organization and aligning marketing teams around shared campaign priorities.
• Strong planning and execution skills, with the ability to keep the bigger picture in view while making sure the details get done right.
• A clear, calm leadership style that builds trust and brings focus to fast-moving teams.
• Experience marketing in the manufacturing industry preferred.

Responsibilities

• Own the integrated campaign roadmap, prioritizing audiences, offerings, and programs based on business goals, pipeline opportunity, and available resources.
• Lead campaign strategy, planning, and execution across Re:Build’s businesses and offerings, keeping teams aligned on priorities and responsibilities.
• Translate complex capabilities and value propositions into clear, compelling campaign messaging that speaks to distinct audiences and moves them toward a decision.
• Partner with marketing teams across Re:Build’s businesses to develop campaigns that reflect customer needs, support different buying cycles, and align with shared pipeline goals.
• Coordinate content, channels, and campaign timing so programs reinforce one another and create a consistent experience for prospective customers.
• Partner with marketing teams to build generative engine optimization (GEO) and answer engine optimization (AEO) practices into campaign content and planning.
• Own campaign performance against agreed pipeline goals, using results to recommend where to invest, adjust, or stop activity.
• Build repeatable planning and execution processes that give teams clarity and help campaigns scale.

Skills

B2B marketing leadership

Integrated campaigns

Messaging strategy

Cross-functional collaboration

GEO / AEO knowledge

Matrix organization experience

Campaign roadmapping

Strategic planning

Leadership

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

GEO

AEO

Job description

Re:Build Manufacturing is seeking a Director of Campaigns to shape how we go to market. Reporting to the Vice President of Demand Generation, you’ll own the strategy, planning, and execution of integrated campaigns across our portfolio of businesses.

You will turn business priorities into a focused campaign roadmap, align multi-product teams, and translate complex value propositions into clear messaging for distinct audiences.