Campaigns Director: Drive Multi-Product B2B Pipeline

Re Build; Framingham (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Retirement plan

Paid time off

Job summary

Re:Build Manufacturing is seeking a Director of Campaigns to shape go-to-market strategy across our portfolio. You will own the integrated campaign roadmap, translate complex value propositions into clear messaging, and lead cross-functional teams to drive pipeline.

You will collaborate with demand generation, content, and marketing operations, leveraging GEO and AEO practices to scale campaigns while aligning with shared pipeline goals.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 8+ years of experience in B2B campaign marketing.
• Proven success building and managing integrated campaigns in complex, multi-product environments.
• A track record of owning a campaign roadmap and connecting campaign activity to measurable pipeline outcomes.
• Demonstrated ability to translate complex value propositions into clear, compelling messaging for distinct audiences.
• Hands-on experience with GEO and AEO, including developing content for AI-powered search and answer engines.
• Experience working across a matrixed organization and aligning marketing teams around shared campaign priorities.
• Strong planning and execution skills, with the ability to keep the bigger picture in view while making sure the details get done right.
• A clear, calm leadership style that builds trust and brings focus to fast-moving teams.
• Experience marketing in the manufacturing industry preferred.

Responsibilities

• Own the integrated campaign roadmap, prioritizing audiences, offerings, and programs based on business goals, pipeline opportunity, and available resources.
• Lead campaign strategy, planning, and execution across Re:Build’s businesses and offerings, keeping teams aligned on priorities and responsibilities.
• Translate complex capabilities and value propositions into clear, compelling campaign messaging that speaks to distinct audiences and moves them toward a decision.
• Partner with marketing teams across Re:Build’s businesses to develop campaigns that reflect customer needs, support different buying cycles, and align with shared pipeline goals.
• Coordinate content, channels, and campaign timing so programs reinforce one another and create a consistent experience for prospective customers.
• Partner with marketing teams to build generative engine optimization (GEO) and answer engine optimization (AEO) practices into campaign content and planning.
• Own campaign performance against agreed pipeline goals, using results to recommend where to invest, adjust, or stop activity.
• Build repeatable planning and execution processes that give teams clarity and help campaigns scale.

Skills

Campaign marketing

Strategic planning

Cross-functional leadership

Communication

GEO

AEO

Manufacturing industry experience

B2B marketing

Education

Bachelor’s degree in marketing, business, communications, or a related field

Tools

GEO

AEO

Job description

Re:Build Manufacturing is seeking a Director of Campaigns to shape go-to-market strategy across our portfolio. You will own the integrated campaign roadmap, translate complex value propositions into clear messaging, and lead cross-functional teams to drive pipeline.

You will collaborate with demand generation, content, and marketing operations, leveraging GEO and AEO practices to scale campaigns while aligning with shared pipeline goals.