Director of Campaigns & Demand Gen

Re:Build Manufacturing; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision

Retirement plan

Paid time off

Job summary

Re:Build Manufacturing is hiring a Director of Campaigns to shape our demand generation strategy and drive measurable pipeline across our portfolio. You’ll own the integrated campaign roadmap, turn business priorities into a clear campaign plan, and lead cross-functional teams to execute multi-product programs.

You’ll translate complex value propositions into compelling messaging for distinct audiences, build GEO and AEO into content, and manage performance against pipeline goals.

Qualifications

• 8+ years of experience in B2B campaign marketing.
• Proven success building and managing integrated campaigns in complex, multi-product environments.
• A track record of owning a campaign roadmap and connecting campaign activity to measurable pipeline outcomes.
• Demonstrated ability to translate complex value propositions into clear, compelling messaging for distinct audiences.
• Hands-on experience with GEO and AEO, including developing content for AI-powered search and answer engines.
• Experience working across a matrixed organization and aligning marketing teams around shared campaign priorities.
• Strong planning and execution skills with a calm leadership style.

Responsibilities

• Own the integrated campaign roadmap, prioritizing audiences, offerings, and programs based on business goals, pipeline opportunity, and available resources.
• Lead campaign strategy, planning, and execution across Re:Build’s businesses and offerings, keeping teams aligned on priorities and responsibilities.
• Translate complex capabilities and value propositions into clear, compelling campaign messaging that speaks to distinct audiences and moves them toward a decision.
• Partner with marketing teams across Re:Build’s businesses to develop campaigns that reflect customer needs, support different buying cycles, and align with shared pipeline goals.
• Coordinate content, channels, and campaign timing so programs reinforce one another and create a consistent experience for prospective customers.
• Partner with marketing teams to build GEO and AEO practices into campaign content and planning.
• Own campaign performance against agreed pipeline goals, using results to recommend where to invest, adjust, or stop activity.
• Build repeatable planning and execution processes that give teams clarity and help campaigns scale.

Skills

B2B campaign marketing

Integrated campaigns

Campaign roadmap ownership

Audience messaging

GEO

AEO

Cross-functional coordination

Education

Bachelor's degree in marketing or related field

Job description

Re:Build Manufacturing is hiring a Director of Campaigns to shape our demand generation strategy and drive measurable pipeline across our portfolio. You’ll own the integrated campaign roadmap, turn business priorities into a clear campaign plan, and lead cross-functional teams to execute multi-product programs.

You’ll translate complex value propositions into compelling messaging for distinct audiences, build GEO and AEO into content, and manage performance against pipeline goals.