Director of Business Development

Addus HomeCare Corp.; Lebanon (TN); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Culture & team atmosphere

Comprehensive benefits (medical, etc.)

401(k) retirement plan with generous 2

Job summary

Tennessee Quality Care Home Health is seeking a Full-Time Director of Business Development to lead marketing operations in Tennessee. You will steer marketing initiatives, negotiate payer contracts, and support budgeting while building referral networks and overseeing the marketing team.

The role requires healthcare marketing management experience, strong communication skills, and a strategic mindset to drive growth in a home health division.

Qualifications

• Bachelor’s degree in marketing or related field required.
• Minimum three years in healthcare marketing management.
• Ability to supervise professional staff.
• Strong communication and interpersonal skills.
• Valid driver’s license and proof of insurance

Responsibilities

• Directs daily marketing operations and oversees marketing plans.
• Negotiate service contracts with payers to maximize reimbursement.
• Assist in budgeting and resource allocation for marketing.
• Develop a comprehensive marketing plan to meet volume targets.
• Foster relationships with referral sources and payers.
• Manage and mentor the marketing team.

Skills

Healthcare marketing

People management

Negotiation

Communication

Education

Bachelor’s degree in Marketing/Business Admin or related field

Master’s degree preferred

Job description

Tennessee Quality Care Home Health is looking for a Full-Time Director of Business Development to join our fast-growing Home Health Division in Tennessee.

We offer:

• Great culture and team atmosphere
• Comprehensive benefits (medical, dental, vision, life/AD&D, disability)
• 401(k) retirement plan with a generous company match
• Generous time off accruals
• Paid holidays
• Mileage reimbursement
• Tuition Reimbursement
• Employee Referral Program
• Merit Increases
• Employee Discount Programs
• Work/life balance

What You’ll Do:

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers
• Assist the Executive Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections
• Establishes and maintains positive working relationships with current and potential referral and payer sources
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters
• Recruits, selects, orients, and directly manages members of the marketing team
• Builds and monitors community, customer, payer and patient perceptions of the company as a high quality provider of services
• Maintains comprehensive working knowledge of JourneyCare markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources
• Monitors and reports cost effectiveness of marketing efforts
• Maintains regular, predictable, consistent attendance and is flexible to meet the needs of the department
• Follows all Medicare, Medicaid, and HIPAA regulations and requirements

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred
• Minimum three (3) years’ experience in health care marketing management preferably in Home Health care operations
• Demonstrated ability to supervise and direct professional and administrative personnel
• Ability to market aggressively and deal tactfully with customer and the community
• Knowledge of corporate business management
• Strong communication skills and interpersonal skills
• Valid driver’s license and proof of insurance is required
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities

Employee wellbeing is top priority at Addus Homecare, and we're thrilled to announce our recognition as the top healthcare company on Indeed's 2024 Top 100 Work Wellbeing Index. View the full rankings here: https://www.indeed.com/employers/work-wellbeing/work-wellbeing-100-ranking.