Director of Business Development

JourneyCare; Lebanon (TN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Great culture

Comprehensive benefits

401(k) match

Paid holidays

Mileage reimbursement

Tuition reimbursement

Referral program

Merit increases

Work/life balance

Job summary

Tennessee Quality Care Home Health is seeking a Full-Time Director of Business Development to lead our fast-growing Home Health Division in Tennessee. This role drives marketing initiatives, builds referral networks, and oversees a marketing team.

You will negotiate with payers, forecast volumes, and ensure compliant operations while maintaining community relations and a high-quality provider image.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum three (3) years’ experience in health care marketing management preferably in Home Health care operations.
• Demonstrated ability to supervise and direct professional and administrative personnel.

Responsibilities

• Directs all daily marketing operations including establishing and implementing marketing initiatives.
• Negotiate service contracts with payers to maximize reimbursement.
• Assist executive leadership in budgeting and resource allocation for marketing.
• Develop comprehensive marketing plans to meet budgeted volume projections.
• Establish and maintain relationships with referral and payer sources.
• Lead and manage the marketing team and monitor cost-effectiveness of marketing efforts.

Skills

Marketing management

Team leadership

Negotiation

Relationship building

Budgeting

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Master’s degree in Marketing or Business Administration (preferred)

Job description

Tennessee Quality Care Home Health is looking for a Full-Time Director of Business Development to join our fast-growing Home Health Division in Tennessee.

We Offer

• Great culture and team atmosphere
• Comprehensive benefits (medical, dental, vision, life/AD&D, disability)
• 401(k) retirement plan with a generous company match
• Generous time off accruals
• Paid holidays
• Mileage reimbursement
• Tuition Reimbursement
• Employee Referral Program
• Merit Increases
• Employee Discount Programs
• Work/life balance

What You’ll Do

• Directs all daily marketing operations including providing direct oversight of the establishment and implementation of marketing initiatives
• Ensures maximum third party reimbursement through effective negotiation of service contracts with managed care organizations, government agencies, and other payers
• Assist the Executive Director in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations
• Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections
• Establishes and maintains positive working relationships with current and potential referral and payer sources
• Negotiates service pricing with insurance Case Managers and other payers within established financial and credit parameters
• Recruits, selects, orients, and directly manages members of the marketing team
• Builds and monitors community, customer, payer and patient perceptions of the company as a high quality provider of services
• Maintains comprehensive working knowledge of JourneyCare markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning
• Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources
• Monitors and reports cost effectiveness of marketing efforts
• Maintains regular, predictable, consistent attendance and is flexible to meet the needs of the department
• Follows all Medicare, Medicaid, and HIPAA regulations and requirements

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred
• Minimum three (3) years’ experience in health care marketing management preferably in Home Health care operations
• Demonstrated ability to supervise and direct professional and administrative personnel
• Ability to market aggressively and deal tactfully with customer and the community
• Knowledge of corporate business management
• Strong communication skills and interpersonal skills
• Valid driver’s license and proof of insurance is required
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities

Employee wellbeing is top priority at Addus Homecare, and we're thrilled to announce our recognition as the top healthcare company on Indeed's 2024 Top 100 Work Wellbeing Index. View the full rankings here: https://www.indeed.com/employers/work-wellbeing/work-wellbeing-100-ranking.