Director of Brand Strategy & Creative Insights

Les Jours International Corp.; Buena Park (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

Les Jours International Corp. in Buena Park, CA is seeking a Director of Brand Strategy, Insights & Creative to lead the U.S. brand expression and drive an integrated creative system across campaigns, menus and digital channels. The role directs the U.S.

Creative team, partners with CJ Foodville Korea's Global Design, and adapts global creative to the U.S. market while upholding brand heritage and standards. Responsibilities include developing the U.S.

Qualifications

• Bachelor's degree in marketing, brand strategy, design, communications, consumer insights or a related discipline.
• Eight or more years of progressive experience in brand strategy, creative leadership, consumer insights or integrated marketing, including at least three years leading people or multidisciplinary creative work.
• Experience in restaurants, food and beverage, retail, hospitality, franchising or another multi-location consumer business strongly preferred.

Responsibilities

• Lead the development and expression of the U.S. brand strategy across campaigns, menu launches, merchandising and digital touchpoints.
• Provide strategic and creative direction from concept through production for the U.S. market.
• Partner with Korea's Global Design team to adapt global creative for the U.S. while maintaining brand standards.

Skills

Brand strategy

Creative leadership

Consumer insights

Integrated marketing

Cross-functional leadership

Education

Bachelor's degree in marketing, brand strategy, design, communications, consumer insights or a related discipline

Tools

Asana

Adobe Creative Cloud

Job description

Les Jours International Corp. in Buena Park, CA is seeking a Director of Brand Strategy, Insights & Creative to lead the U.S. brand expression and drive an integrated creative system across campaigns, menus and digital channels. The role directs the U.S.

Creative team, partners with CJ Foodville Korea's Global Design, and adapts global creative to the U.S. market while upholding brand heritage and standards. Responsibilities include developing the U.S.