Brand Strategy & Creative Director, US Market

CJ Foodville USA Inc; Buena Park (CA); On-site; USD 120,000 - 150,000; Full time

Job summary

CJ Foodville USA Inc. in Buena Park, CA, is seeking a Director of Brand Strategy, Insights & Creative to lead the U.S. brand expression for TOUS les JOURS, translating business priorities into a cohesive strategy and creative system across campaigns, menus and digital touchpoints.

You will lead the U.S. Creative team, partner with Korea's Global Design, and ensure alignment with brand standards while adapting global creative for the U.S. market.

Qualifications

• Bachelor's degree in marketing, brand strategy, design, communications, consumer insights or a related discipline; advanced degree is a plus.

Responsibilities

• Lead development of U.S. brand strategy and architecture in alignment with growth objectives.
• Translate strategy into creative platforms, messaging principles and visual direction guiding campaigns and launches.
• Oversee the U.S. Creative team and ensure final creative approval before release.
• Collaborate with Field Marketing, Digital, and Merchandising to ensure cohesive guest experiences.
• Partner with Korea's Global Design team to adapt global creative for the U.S. market while preserving brand equity.

Skills

Brand strategy

Creative leadership

Consumer insights

Cross-functional collaboration

Strategic storytelling

Education

Bachelor's degree in marketing, brand strategy, design, or related field

Tools

Asana

Adobe Creative Cloud

Asset-management platforms

Job description

CJ Foodville USA Inc. in Buena Park, CA, is seeking a Director of Brand Strategy, Insights & Creative to lead the U.S. brand expression for TOUS les JOURS, translating business priorities into a cohesive strategy and creative system across campaigns, menus and digital touchpoints.

You will lead the U.S. Creative team, partner with Korea's Global Design, and ensure alignment with brand standards while adapting global creative for the U.S. market.