Director of Brand Storytelling & Growth Programs

OneStep; United States; Presencial; USD 150.000 - 210.000; Jornada completa

Descripción de la vacante

OneStep seeks a Director of Brand, Storytelling & Program Management to shape Movement Intelligence branding across all touchpoints. You will lead brand strategy, thought leadership, creative direction, content, social media, and the marketing operating system to drive growth.

You’ll collaborate across Marketing, Product, Clinical, Sales, and Leadership, reporting to the Chief Growth and Marketing Officer, building a high-impact engine that scales the company’s narrative and education

Formación

• 7+ years of experience in Brand Marketing, MARCOM, Content Marketing or Creative Strategy within B2B technology, digital health, or healthcare.
• An exceptional writer, editor, and storyteller who loves creating content—not just managing it.
• Strong brand and creative instincts, with the ability to translate complex ideas into clear narratives.
• Experience leading creative production, including large-scale campaigns, video production, and agency partnerships.
• Experience building thought leadership, customer storytelling, and strategic content programs.
• Proven ability to lead cross-functional marketing initiatives from concept through execution.
• Strong program management and operational skills, with experience building scalable marketing processes and workflows.
• Comfortable balancing strategic thinking with hands-on execution in a fast-paced startup environment.

Responsabilidades

• Shape and evolve the OneStep brand across every audience and customer touchpoint, ensuring interaction reflects a distinctive, inspiring, trusted brand.
• Define and champion the company’s brand narrative, voice, and creative standards.
• Create campaigns, stories, and experiences that explain what OneStep does and inspire belief in future healthcare directions.
• Lead market education initiatives that establish Movement Intelligence as a healthcare category and the 6th vital sign.
• Be the creative force behind OneStep's content engine across advertising, social, website, blogs, newsletters, and executive communications.
• Transform OneStep's social media into a destination for thought leadership and customer stories.
• Raise the creative bar across campaigns, events, social content, and executive communications.
• Oversee the Content Hub, marketing knowledge base, and asset governance.
• Own Marketing's operating system and ensure projects move efficiently from request to execution.
• Manage workflows, timelines, asset management, and content operations.
• Build scalable marketing processes, calendars, templates, and documentation.

Conocimientos

Brand Marketing

MARCOM

Content Marketing

Creative Strategy

Storytelling

Cross-functional leadership

Descripción del empleo

OneStep seeks a Director of Brand, Storytelling & Program Management to shape Movement Intelligence branding across all touchpoints. You will lead brand strategy, thought leadership, creative direction, content, social media, and the marketing operating system to drive growth.

You’ll collaborate across Marketing, Product, Clinical, Sales, and Leadership, reporting to the Chief Growth and Marketing Officer, building a high-impact engine that scales the company’s narrative and education