Director of Movement Intelligence Go-to-Market

OneStep; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

OneStep seeks a strategic Director of Product Marketing & Go-to-Market to lead the strategy that extends Movement Intelligence into new healthcare verticals. You will partner with Product, Clinical, Sales, Customer Success, and Marketing to craft stories that translate complex tech and data into clear, actionable value for customers.

You will shape vertical strategies, define buyer journeys, and orchestrate go-to-market plans that drive scalable growth in a fast-growing startup environment

Qualifications

• 7+ years of experience in Product Marketing, Go-to-Market Strategy, Strategic Marketing, or Market Development within B2B technology, digital health, or healthcare.
• Proven experience developing go-to-market strategies that opened new products, customer segments, or market opportunities.
• Brings strategic rigor and creative intuition; uses data to shape decisions while telling the human story.

Responsibilities

• Lead the go-to-market strategy and execution for new products and strategic initiatives.
• Craft the strategic narrative behind launches and GTM initiatives, linking customer challenges, clinical evidence, business outcomes, positioning, messaging, and execution.
• Build and execute GTM strategies for existing and emerging healthcare verticals, defining target segments, ICPs, use cases, buyer journeys, value propositions, and routes to market.
• Own end-to-end GTM program execution across Product, Sales, Marketing, Clinical, and Customer Success to ensure cohesive campaigns.
• Translate product/vertical GTM strategy into integrated multi-channel campaigns with messaging across landing pages, emails, LinkedIn, webinars, PR, presentations, enablement, and customer comms.
• Conduct customer, market, and competitive research to identify opportunities, needs, buying behaviors, dynamics, growth opportunities and differentiation.
• Equip commercial teams with messaging, proof points, sales narratives, and storytelling frameworks to advance enterprise conversations.
• Identify opportunities to improve adoption and expansion throughout the customer journey, including patient and frontline engagement.
• Establish scalable Product Marketing and GTM frameworks to support OneStep's growth and influence product strategy and commercial success.

Skills

Product Marketing

Go-to-Market Strategy

Strategic Marketing

Market Development

Job description

OneStep seeks a strategic Director of Product Marketing & Go-to-Market to lead the strategy that extends Movement Intelligence into new healthcare verticals. You will partner with Product, Clinical, Sales, Customer Success, and Marketing to craft stories that translate complex tech and data into clear, actionable value for customers.

You will shape vertical strategies, define buyer journeys, and orchestrate go-to-market plans that drive scalable growth in a fast-growing startup environment