Director of Brand

Togetherai; San Francisco (CA); Hybrid; USD 250,000 - 295,000; Full time

Benefits offered by this job

Health insurance

Startup equity

Hybrid work model

Job summary

Together AI in the Bay Area is seeking a Brand Marketing lead to own the narrative and multi-channel campaigns. You will collaborate with the CEO and leadership to architect brand strategy, drive awareness and measure impact.

The role offers a hybrid Bay Area work setup, competitive compensation ranging from $250K to $295K plus equity and benefits, and an opportunity to build the brand function from the ground up at a fast-growing AI native cloud company.

Qualifications

• 5+ years leading brand and creative teams.
• Experience building high-impact brand campaigns in B2B marketing.
• Strong ownership mindset and ability to build something from ground up.
• Experience managing budgets for brand campaigns.
• Strong analytical skills with a data-driven approach to decision-making and reporting.
• Preferably worked as brand director across both agency and client side.

Responsibilities

• Create the brand narrative, grounded in the vision of the company to provide open, abundant AI and appealing to a technical audience.
• Build brand campaign with messaging, design and channel execution that cuts through the noise.
• Drive consistency of brand messaging and look & feel across marketing assets and channels.
• Lead in-house and vendor design resources.
• Come up with objective goals on how to measure brand awareness and sentiment, and establish a brand tracker.
• Guide and influence thought leadership content that product marketing builds.
• Own the budget for brand awareness and identify top-performing levers to scale.
• Foster a culture to experimentation to try new ideas that can help us scale further at the right ROI.

Skills

Brand leadership

B2B marketing campaigns

Ownership mindset

Budget management

Analytical skills

Brand director experience

Job description

About The Role

Together AI is the AI native cloud, which has been built bottoms up to cater to the demand for the new generation of AI applications and agents. The company has seen tremendous growth with 10X growth year on year and has over a million developers.

As we scale the company, we continue to invest heavily in driving brand awareness and consideration. This new role will be the custodian of the Together AI brand. They will lead brand marketing at Together AI, building and executing the strategy to build the brand. The work will include creating a brand narrative, architecting a campaign and executing the campaign across channels to deliver high impact results. This role will report into the head of marketing and will have the opportunity to own and independently build the brand marketing function at one of the most innovative companies at the forefront of AI.

Responsibilities

• Create the brand narrative, grounded in the vision of the company to provide open, abundant AI and appealing to a technical audience. Collaborate with CEO and other leaders
• Build brand campaign with messaging, design and channel execution that cuts through the noise
• Drive consistency of brand messaging and look & feel across marketing assets and channels
• Lead inhouse and vendor design resources
• Come up with objective goals on how to measure brand awareness and sentiment, and establish a brand tracker
• Guide and influence thought leadership content that product marketing builds
• Own the budget for brand awareness and identify top-performing levers to scale
• Foster a culture to experimentation to try new ideas that can help us scale further at the right ROI

Requirements

• 5+ years leading brand and creative teams
• Has seen great by building high impact brand campaigns in B2B marketing
• Strong ownership mindset and ability to build something from ground up
• Experience managing budgets for brand campaigns
• Strong analytical skills with a data-driven approach to decision-making and reporting
• Preferably worked as brand director across both agency and client side

About Together AI

Together AI, the AI Native Cloud, is purpose-built for AI engineers. AI application developers get high-performance inference that scales reliably, reinforcement learning to create specialized models, and pre-training for fully custom intelligence, all around a marketplace of leading open models that teams can run, adapt, and own. Trusted by Cursor, Decagon, ElevenLabs, Salesforce, and Zoom, Together serves over 400 trillion tokens a month.

Compensation

We offer competitive compensation, startup equity, health insurance and other competitive benefits. The US base salary range for this full-time position is: $250-295K + equity + benefits. Our salary ranges are determined by location, level and role. Individual compensation will be determined by experience, skills, and job-related knowledge. This is a hybrid role based in the Bay Area.

Equal Opportunity

Together AI is an Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more.

Please see our privacy policy at https://www.together.ai/privacy