Director of Brand

Together AI; San Francisco (CA); Hybrid; USD 250,000 - 295,000; Full time

Benefits offered by this job

Startup equity

Health insurance

Hybrid Bay Area

Job summary

Together AI, the AI Native Cloud, is seeking a senior brand leader to own and scale our brand in the Bay Area. You will craft the brand narrative, architect campaigns across channels, and ensure messaging aligns with executive priorities.

Reporting to the Head of Marketing, you will lead brand and creative resources, manage campaign budgets, set measurable goals, establish a brand tracker, and guide thought leadership to boost awareness and ROI.

Qualifications

• 5+ years leading brand and creative teams.
• Experience building high-impact brand campaigns in B2B marketing.
• Strong ownership mindset and ability to build from ground up.
• Experience managing budgets for brand campaigns.
• Strong analytical skills with a data-driven approach to decision-making and reporting.
• Preferably brand director experience across agency and client sides.

Responsibilities

• Create the brand narrative grounded in the company vision to appeal to a technical audience.
• Build brand campaigns with messaging, design, and channel execution.
• Drive consistency of brand messaging and look & feel across assets and channels.
• Lead in-house and vendor design resources.
• Establish measurable goals on brand awareness and sentiment, and implement a tracker.
• Guide thought leadership content that product marketing builds.
• Own the budget for brand awareness and identify top-performing levers to scale.
• Foster a culture of experimentation to scale ROI.

Skills

Brand leadership

Brand strategy

Campaign management

Budget management

Data-driven decisions

Agency/vendor management

Job description

Together AI is the AI native cloud, which has been built bottoms up to cater to the demand for the new generation of AI applications and agents. The company has seen tremendous growth with 10X growth year on year and has over a million developers.

As we scale the company, we continue to invest heavily in driving brand awareness and consideration. This new role will be the custodian of the Together AI brand. They will lead brand marketing at Together AI, building and executing the strategy to build the brand. The work will include creating a brand narrative, architecting a campaign and executing the campaign across channels to deliver high impact results. This role will report into the head of marketing and will have the opportunity to own and independently build the brand marketing function at one of the most innovative companies at the forefront of AI.

Responsibilities

• Create the brand narrative, grounded in the vision of the company to provide open, abundant AI and appealing to a technical audience. Collaborate with CEO and other leaders


• Build brand campaign with messaging, design and channel execution that cuts through the noise


• Drive consistency of brand messaging and look & feel across marketing assets and channels


• Lead inhouse and vendor design resources


• Come up with objective goals on how to measure brand awareness and sentiment, and establish a brand tracker


• Guide and influence thought leadership content that product marketing builds


• Own the budget for brand awareness and identify top-performing levers to scale


• Foster a culture to experimentation to try new ideas that can help us scale further at the right ROI

Requirements

• 5+ years leading brand and creative teams


• Has seen great by building high impact brand campaigns in B2B marketing


• Strong ownership mindset and ability to build something from ground up


• Experience managing budgets for brand campaigns


• Strong analytical skills with a data-driven approach to decision-making and reporting


• Preferably worked as brand director across both agency and client side

About Together AI

Together AI, the AI Native Cloud, is purpose-built for AI engineers. AI application developers get high-performance inference that scales reliably, reinforcement learning to create specialized models, and pre-training for fully custom intelligence, all around a marketplace of leading open models that teams can run, adapt, and own. Trusted by Cursor, Decagon, ElevenLabs, Salesforce, and Zoom, Together serves over 400 trillion tokens a month.

Compensation

We offer competitive compensation, startup equity, health insurance and other competitive benefits. The US base salary range for this full-time position is: $250-295K + equity + benefits. Our salary ranges are determined by location, level and role. Individual compensation will be determined by experience, skills, and job-related knowledge. This is a hybrid role based in the Bay Area.

Together AI is an Equal Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more.