Director of Audience Growth & Brand Strategy

WGBH Educational Foundation; Boston (MA); Hybrid; USD 130,000 - 167,000; Full time

Job summary

GBH seeks a Director of Audience Development, Marketing & Communications for FRONTLINE to shape a unified strategy that expands FRONTLINE's audience, strengthens its brand, and elevates its public profile across broadcast, digital, and streaming platforms.

The role leads integration of audience development, communications, marketing, publicity, and awards strategy, advising FRONTLINE leadership and coordinating internal teams with external partners to drive growth, loyalty, and long-term impact.

Qualifications

• Bachelor's degree in communications, journalism, marketing, public relations, or a related field.
• Minimum 8–10 years of progressively responsible experience in audience development, communications, marketing, publicity, or related fields.
• Minimum 5 years of leadership experience managing teams and external partners.

Responsibilities

• Develop and implement integrated audience growth, marketing, and brand strategies.
• Lead coordination across audience development, communications, marketing, publicity, and awards.
• Advise FRONTLINE leadership on brand positioning and audience engagement.

Skills

Leadership

Branding

Audience development

Marketing

Public relations

Analytics

Strategy

Education

Bachelor's degree in communications, journalism, marketing, public relations, or a related field

Job description

GBH seeks a Director of Audience Development, Marketing & Communications for FRONTLINE to shape a unified strategy that expands FRONTLINE's audience, strengthens its brand, and elevates its public profile across broadcast, digital, and streaming platforms.

The role leads integration of audience development, communications, marketing, publicity, and awards strategy, advising FRONTLINE leadership and coordinating internal teams with external partners to drive growth, loyalty, and long-term impact.