Director of Audience Development, Marketing & Communications

Publicmedia; Boston (MA); Hybrid; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

GBH, home of FRONTLINE, seeks a Director of Audience Development, Marketing & Communications to unify audience growth, branding, and public communications. This role leads strategy across broadcast, digital, social, and partnerships, driving engagement and revenue opportunities.

You will report to FRONTLINE leadership, collaborate with GBH brands, and oversee campaigns, publicity, and awards initiatives while ensuring consistent brand identity.

Qualifikationen

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years in audience development, marketing, or branding.
• Experience leading cross-functional teams.

Aufgaben

• Develop and advance audience development, marketing, and brand strategies.
• Lead FRONTLINE leadership strategy and cross-brand alignment.
• Advise executive leadership on brand positioning and reputation management.
• Monitor media landscape and advise on opportunities and risks.
• Ensure consistent messaging and visual identity across platforms.

Kenntnisse

Leadership

Brand strategy

Audience growth

Marketing strategy

Public relations

Data analytics

Ausbildung

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Tableau

CRM systems

Jobbeschreibung

GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.

At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and Wednesday, Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.

DEPARTMENT OVERVIEW

FRONTLINE, U.S. television's longest running investigative documentary series, explores the issues of our times through powerful storytelling. FRONTLINE has won every major journalism and broadcasting award, including 113 Emmy Awards and 35 Peabody Awards. Today, pbs.org/frontline remains one of PBS's most popular general-audience sites with over 300 full-length documentaries available free to stream anywhere, anytime.

FRONTLINE stands alone in providing the breadth and depth of coverage needed to understand our world. Our long-form documentaries and approaches to innovative storytelling have bolstered the series' reputation for fairness, accuracy, credibility and transparency.

JOB OVERVIEW

The Director of Audience Development, Marketing & Communications is responsible for shaping and executing a unified strategy that expands FRONTLINE's audience, strengthens its brand, elevates its public profile, and deepens engagement with viewers across platforms. This role leads the integration of audience development, communications, marketing, publicity, social media, awards strategy, and brand management. The Director serves as a strategic advisor to FRONTLINE leadership while overseeing efforts that increase the series' visibility, engagement, and loyalty among diverse audiences. The Director is accountable for the performance and results of FRONTLINE's audience development, brand strategy, communications, and publicity contributing the series' the long-term sustainability and impact. The Director oversees staff and external partners while ensuring consistent messaging and brand identity across FRONTLINE, GBH, PBS, PBS Distribution, and key stakeholders. They will leverage audience insights, research, performance data, and industry trends to identify opportunities for growth and innovation, inform strategic decision-making, and strengthen FRONTLINE's long-term relevance in a rapidly evolving media environment.

JOB RESPONSIBILITIES

Strategic Leadership & Brand Development

• Develop and advance short and long-term audience development, marketing, and communications and brand strategies that support audience growth, engagement, organizational objectives, and long-term sustainability.
• Serve as a member of FRONTLINE's leadership team contributing to strategy, long-range planning, audience growth priorities, and decision-making for FRONTLINE and provide guidance and oversight to other brands under the Documentary Unit.
• Serve as a trusted advisor to the executive leadership team on brand positioning, audience growth, communications, and reputation management.
• Serve as a thought partner on audience engagement, brand strategy, communications, and industry trends.
• Monitor changes in the media landscape and advise leadership on strategic opportunities, risks, and emerging best practices.
• Act as FRONTLINE's chief brand steward, ensuring consistency in messaging, visual identity, and promotional efforts across all platforms and partner organizations.
• Identify and prioritize opportunities to strengthen FRONTLINE's visibility, relevance, and impact among current and emerging audiences informed by data and industry trends.
• Translate FRONTLINE's priorities into measurable audience development, communications, and marketing objectives.

Audience Growth & Engagement

• Lead efforts to grow and diversify FRONTLINE's audience across broadcast, digital, social, audio, streaming and emerging platforms.
• Use audience research, analytics, focus groups, performance metrics, and market insights to inform audience growth strategies, content promotion, and organizational decision-making .
• Develop initiatives that deepen audience relationships and support long-term audience growth and revenue opportunities.
• Foster meaningful audience engagement and conversation around FRONTLINE's journalism.
• Identify innovative partnerships, and distribution opportunities that expand reach and impact.

Marketing, Publicity & Media Relations

• Develop and execute integrated marketing and publicity campaigns that generate awareness, viewership, engagement, audience growth, and earned media coverage.
• Build and maintain relationships with journalists, editors, producers, influencers, and industry leaders.
• Oversee the creation of press releases, media kits, talking points, promotional materia