Director of Audience Engagement

MedscapeLIVE! Virtual Conference Solutions; Newark (NJ); On-site; USD 120,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Paid Time Off

401(k) Retirement Plan with employer 


Life and Disability Insurance

Employee Assistance Program

Commuter and/or Transit Benefits

Job summary

MedscapeLIVE! Virtual Conference Solutions in Newark, NJ is seeking a Director of Audience Engagement for our Live Business Unit.

You will lead registrations, engagement metrics, and growth for live, in-person attendees by orchestrating omni-channel marketing strategies across therapeutic areas. The ideal candidate brings 10+ years of multi-channel events marketing, strong project management and analytics skills, and proficiency with Salesforce, Exact Target, and web analytics.

Qualifications

• 10+ years events marketing experience in multi-channel marketing (required).
• Education: BA/BS in marketing preferred.
• Knowledge of CME landscape in Healthcare and direct-to-physician marketing.
• Exceptional in-person marketing strategy and campaign management skills.
• Experience with web analytics including engagement and marketing channels (Adobe Omniture).
• Must be proactive and detail-oriented.
• Strong ability to multi-task in a fast-paced environment autonomously.
• Excellent teamwork, written and verbal communications skills.
• Strong organizational, operational, analytical, and project management skills.
• Strong ability to present data-driven analysis to various departments.

Responsibilities

• Create and execute omni-channel marketing strategies to drive traffic and engage audiences at live events.
• Implement and monitor campaigns to meet attendee, registration, and revenue goals.
• Drive growth strategies in oncology space and identify partner opportunities.
• Coordinate with stakeholders to plan audience and member solutions and forecasts.
• Utilize Salesforce/Exact Target to manage campaign performance.
• Collaborate with product management to track program performance and registrations.
• Work with Data Analytics to inform marketing communications and segmentation.
• Coordinate with teams to implement tactics within marketing plans.
• Develop timelines for marketing plans with Program Management.
• Optimize email and e-newsletter tactics and social media publishing.
• Track program performance to improve response rates and yield.
• Provide reporting and analysis to inform business decisions.

Skills

Event marketing strategy

Project management

Data analysis

Cross-functional collaboration

Communication

Leadership

Marketing automation

Attention to detail

Time management

Strategic thinking

Education

BA/BS in marketing

Tools

Salesforce

Exact Target

Adobe Omniture

Tableau

Excel

PowerPoint

Job description

As a Director, Audience Engagement for our Live Business Unit, you will be an integral member of the audience engagement team and will be responsible for registrations, engagement metrics, and growth for live in-person attendees. Specifically, you will be responsible for orchestrating, optimizing, and overseeing marketing strategies to achieve goals for live programs with a concentration within multiple therapeutic areas.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

The ideal candidate will bring strong event experience, project management, data management, analytical, communication, leadership, and problem-solving skills. You must have a proven ability to meet deadlines, while being proactive and detail oriented. You will also need to possess a strong attention to detail, the ability to form effective working relationships with a variety of teams, the skill to think outside the box to interpret and solve complex tasks, and the ability to manage time to work effectively during busy sales cycles.

Responsibilities

• Create and execute omni-channel marketing strategies to drive traffic and engage audiences to live events for healthcare professionals.
• Implement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goals and minimums.
• Implement growth strategies in the oncology space, identify partner opportunities and provide support for brand elevation in a competitive marketplace.
• Liaison between external and internal stakeholders (e.g.: Sales Planning, Business Intelligence, Client Services, Program Marketing, Finance, Contracting, Sales Ops) to create and communicate audience and member plans, forecasting and client solutions.
• Adopt and utilize Salesforce/Exact Target marketing automation tool to manage and optimize campaign performance.
• Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic.
• Partner with Data Analytics to analyze user site behavior for persona development, to inform marketing communications and to drive actionable insights and segmentation.
• Work closely with teams to coordinate and execute tactics within marketing plans for sold activities.
• Coordinate with the Program Management team to develop timelines for marketing plans.
• Optimize email and e-newsletter tactics.
• Work with social media specialist(s) to publish social media posts.
• Work with Data Analytics to track program performance – to optimize list targeting/segmentation to improve response rates and overall yield.
• Provide ongoing reporting and analysis to inform and support business decisions by:Analyzing response rate trends to inform deployment of outbound e-mail, onsite tactics, partnerships, and social.
• Conducting platform (Exact Target/Aventri/Virtual Platform) tracking analysis of web pages and specific activities to provide insight of user engagement behavior.
• Creating and disseminating summary reports (e.g., email and onsite channel performance reviews) to update stakeholders.
• Share channel performance data with internal teams.

Requirements

• 10+ years events marketing experience in multi-channel marketing (required).
• Education: BA/BS in marketing is preferred.
• Knowledge of CME landscape as it relates to the Healthcare industry and direct-to-physician marketing.
• Exceptional in-person marketing strategy and campaign management skills.
• Experience with web analytics including engagement & marketing channel (such as Adobe Omniture).
• Must be proactive and detail-oriented.
• Strong ability to multi-task in a fast-paced environment autonomously.
• Excellent teamwork, written and verbal communications skills.
• Strong organizational, operational, analytical, and project management skills.
• Strong ability to represent and communicate data-driven analysis to various departments.
• Advanced MS Excel, Word, Tableau, Marketing Automation tools, PowerPoint skills and presentation skills.
• Working knowledge of HTML

Comp range

• 120,000-130,000. This position is also eligible for a discretionary company bonus, based upon business results.
• Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
• Health Insurance (medical, dental, and vision coverage)
• Paid Time Off (including vacation, sick leave, and flexible holidaydays)
• 401(k) Retirement Plan with employer matching
• Life and Disability Insurance
• Employee Assistance Program
• EAPCommuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.