Director of Advisor Marketing & Growth Enablement

Thrivent Financial; Minneapolis (MN); On-site; USD 161,000 - 218,000; Full time

Benefits offered by this job

Bonuses

Medical insurance

Dental insurance

Vision insurance

Health savings account

Flexible spending account

401k

Pension

Life insurance

Paid time off

Job summary

Thrivent Financial seeks a Director of Advisor Marketing to lead strategy and delivery of marketing capabilities for Thrivent advisors. You will partner with Distribution and field teams to translate advisor needs into scalable marketing solutions and to evolve the advisor marketing experience with in-house services, self-service resources, and ongoing enablement.

You will oversee the advisor marketing agency, driving demand generation, client engagement, and growth while building scalable

Qualifications

• 10+ years’ experience within Marketing with a focus on sales enablement marketing, marketing strategy and execution, client acquisition or recruitment marketing.
• College degree required; MBA or other advanced degrees preferred.
• Proven ability to build relationships with and influence across all levels within the organization.
• Leadership experience, 10+ years of management experience.

Responsibilities

• Lead the advisor marketing strategy and service model across the advisor ecosystem, creating differentiated levels of support based on advisor needs, business objectives, and growth opportunities.
• Lead the in-house advisor marketing agency, providing strategic counsel and marketing execution support that enables advisors and practices to build their brands, generate demand, engage clients, and grow their businesses.
• Build a modern advisor marketing experience in partnership with Product Operating team, by developing scalable, self-service tools, campaigns, content, templates, and resources that advisors can easily access, customize, and activate to support their business goals.
• Drive advisor marketing enablement and adoption, equipping advisors with the knowledge, training, best practices, and guidance needed to confidently leverage Thrivent’s marketing capabilities and resources.
• Serve as the voice of the advisor within Marketing, bringing field insights, advisor needs, and emerging opportunities into the broader marketing organization and influencing priorities, products, content, and capabilities.
• Connect Distribution and Marketing, building strong partnerships with field leaders, local engagement teams, individual practices, new Financial Advisors, and marketing teams to translate business priorities into effective marketing solutions.
• Lead and develop teams and resources responsible for key advisor growth capabilities, including lead generation, practice marketing, advisor content and collateral, campaign activation, and marketing education.

Skills

Sales enablement marketing

Marketing strategy

Execution

Client acquisition

Recruitment marketing

Advisor relationships

Financial services knowledge

Communication skills

Education

College degree

MBA

Job description

Thrivent Financial seeks a Director of Advisor Marketing to lead strategy and delivery of marketing capabilities for Thrivent advisors. You will partner with Distribution and field teams to translate advisor needs into scalable marketing solutions and to evolve the advisor marketing experience with in-house services, self-service resources, and ongoing enablement.

You will oversee the advisor marketing agency, driving demand generation, client engagement, and growth while building scalable