Director of Admissions & Market Growth

Topaz Fiscal Services; Jacksonville (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Orange Park Nursing and Rehabilitation Center is seeking a Market Liaison to oversee referrals, admissions, and census growth across the facility. The role collaborates with administrative, marketing, sales, and admissions staff to manage inquiries, admissions, public relations, and community events in alignment with company policies.

The position leads external sales development, coordinates the admissions process, and monitors census targets, building strong relationships with referral sources

Responsibilities

• Maintain records and results on referral and conversion activity.
• Assess inquiries and respond to referral sources; communicate admission decisions and ensure positive admission experience.
• Oversee pre-admission room checks with housekeeping/ENV Services.
• Oversee compliance of referral processing and admission intake.
• Inform appropriate staff of incoming admissions prior to arrival.
• Ensure facility referral TAT follows standards.
• Direct Admissions staff to document and process admissions.
• Follow up on pending referrals with Admissions Coordinator and BD Team.
• Perform other duties as assigned.
• Create and implement marketing plans to achieve census and occupancy targets.
• Review performance stats, SWOT analyses, and develop strategic plans.
• Develop relationships with referring hospitals and physicians.
• Build relationships with AL, IL, senior living communities, and community organizations.
• Execute internal events and community outreach to support admissions.
• Coordinate media and collateral needs with corporate marketing.

Job description

Orange Park Nursing and Rehabilitation Center is seeking a Market Liaison to oversee referrals, admissions, and census growth across the facility. The role collaborates with administrative, marketing, sales, and admissions staff to manage inquiries, admissions, public relations, and community events in alignment with company policies.

The position leads external sales development, coordinates the admissions process, and monitors census targets, building strong relationships with referral sources