Director of Admissions & Growth (Senior Living)

Aurora Care Management; Largo (FL); On-site; USD 60,000 - 85,000; Full time

Job summary

Aurora Care Management in Largo, FL seeks a Marketing & Business Development leader to drive occupancy goals through strategic planning, outreach, and strong community partnerships. You will build relationships with hospitals, physicians, case managers, and referral sources, manage advertising and CRM activity, conduct tours, and oversee admissions for smooth move-ins.

The ideal candidate combines proven sales/marketing experience with healthcare familiarity and a commitment to compliant,

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field (preferred).
• 2–5+ years of experience in marketing, sales, or admissions (senior living or healthcare preferred).
• Proven track record of meeting or exceeding sales/occupancy goals.

Responsibilities

• Develop and execute a strategic marketing plan to achieve occupancy goals.
• Build and maintain relationships with hospitals, physicians, case managers, social workers, and community partners
• Conduct routine outreach visits and networking to generate referrals
• Represent the facility at community events, health fairs, and professional organizations
• Manage advertising efforts (digital, print, social media, website updates)
• Monitor local market trends and competitor activity
• Manage all incoming leads (calls, emails, walk-ins, online inquiries)
• Maintain a CRM or lead tracking system with accurate, up-to-date information
• Conduct tours for prospective residents and families
• Perform needs assessments and present appropriate service options
• Follow up consistently to convert inquiries into deposits and move-ins
• Meet or exceed monthly and annual census and conversion goals
• Oversee the full admissions process from inquiry to move-in
• Coordinate pre-admission assessments with nursing staff
• Ensure all required documentation, assessments, and approvals are completed
• Verify financial eligibility in collaboration with the business office
• Ensure compliance with state regulations and facility policies
• Coordinate all aspects of the move-in process for a seamless transition
• Communicate with all departments (nursing, dietary, housekeeping, maintenance) to ensure readiness
• Conduct resident and family orientations
• Ensure a welcoming and positive first impression of the community
• Serve as the primary contact for prospective residents and families
• Build trust and maintain ongoing communication throughout the decision‑making process
• Address concerns with professionalism, empathy, and urgency
• Maintain relationships with referral sources for continued business growth
• Track and report key metrics including leads, tours, deposits, and move-ins
• Conversion ratios
• Referral source performance
• Occupancy rates
• Provide regular reports to the Executive Director
• Analyze marketing ROI and adjust strategies as needed
• Ensure all marketing and admissions activities comply with state and federal regulations
• Maintain confidentiality in accordance with HIPAA guidelines

Skills

Sales

Negotiation

Closing

Education

Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field

Tools

CRM

Lead tracking system

Job description

Aurora Care Management in Largo, FL seeks a Marketing & Business Development leader to drive occupancy goals through strategic planning, outreach, and strong community partnerships. You will build relationships with hospitals, physicians, case managers, and referral sources, manage advertising and CRM activity, conduct tours, and oversee admissions for smooth move-ins.

The ideal candidate combines proven sales/marketing experience with healthcare familiarity and a commitment to compliant,