Senior Living Admissions Director: Growth & Outreach

428 Healthcare; Largo (FL); On-site; USD 50,000 - 70,000; Full time

Job summary

428 Healthcare seeks a Marketing and Business Development professional in Largo, Florida, to manage marketing strategies aimed at maintaining occupancy goals. The role includes building relationships with hospitals and community partners, overseeing lead management, and ensuring compliance with all regulations.

The ideal candidate will have a Bachelor’s degree and 2–5 years of relevant experience in healthcare or senior living. Strong communication and sales skills are essential for success in this role.

Qualifications

• Bachelor’s degree in a relevant field preferred.
• 2–5+ years in marketing, sales, or admissions, preferably in healthcare.
• Proven track record of meeting sales and occupancy goals.

Responsibilities

• Develop and execute marketing plans to meet occupancy goals.
• Manage incoming leads and maintain a CRM system.
• Oversee admissions process and coordinate pre-admission assessments.
• Coordinate move-in process for new residents.
• Serve as main contact for prospective residents and families.
• Track key metrics and report on performance.

Skills

Sales skills

Communication skills

Organizational skills

Negotiation skills

Knowledge of ALF regulations

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Job description

428 Healthcare seeks a Marketing and Business Development professional in Largo, Florida, to manage marketing strategies aimed at maintaining occupancy goals. The role includes building relationships with hospitals and community partners, overseeing lead management, and ensuring compliance with all regulations.

The ideal candidate will have a Bachelor’s degree and 2–5 years of relevant experience in healthcare or senior living. Strong communication and sales skills are essential for success in this role.