Director of Admissions & Enrollment Strategy

Maclay School; Tallahassee (FL); On-site; USD 80,000 - 120,000; Full time

Job summary

Maclay School in Tallahassee, FL seeks an entrepreneurial Director of Admissions to lead strategy, systems, and relationships shaping inquiry, enrollment, and retention across the school.

The role requires a confident relationship-builder with a sales mindset, a track record of meeting ambitious enrollment targets, and the ability to communicate Maclay's mission and program as a compelling case for families. Will host tours, events, and community outreach, including evenings and weekends.

Qualifications

• Bachelor's degree required; advanced degree in business, hospitality, communications, or marketing preferred.
• Minimum of five years in admissions, enrollment management, business development, sales, or marketing, ideally in an independent school.

Responsibilities

• Develop and execute a comprehensive enrollment strategy with targets for inquiries, applications, admits, and enrolled students.
• Own the full admissions funnel from inquiry to enrollment and re-enrollment with data-informed lead generation and follow-up.
• Cultivate new sources of prospective families and manage outreach as a year-round priority.
• Oversee admissions budget in partnership with school leadership.

Skills

Relationship-building

Sales mindset

Leadership

Data-driven

AI tools familiarity

Education

Bachelor's degree

Advanced degree preferred

Tools

Veracross

Job description

Maclay School in Tallahassee, FL seeks an entrepreneurial Director of Admissions to lead strategy, systems, and relationships shaping inquiry, enrollment, and retention across the school.

The role requires a confident relationship-builder with a sales mindset, a track record of meeting ambitious enrollment targets, and the ability to communicate Maclay's mission and program as a compelling case for families. Will host tours, events, and community outreach, including evenings and weekends.