Director of Admissions & Community Relations

Optalis Healthcare (Health & Rehabilitation Centers); Riverview (MI); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive pay

Medical, dental, vision insurance

401K with matching funds

Life Insurance

Job summary

Optalis Healthcare (Health & Rehabilitation Centers) is seeking a Director of Admissions to lead our admissions efforts, maintain partnerships with hospitals, physician groups, and insurers, and drive census growth through strategic outreach and sales activities.

The role oversees pre-admission, admission, discharge, and follow-up processes, coordinating with clinical teams and ensuring accurate documentation and reporting.

Qualifications

• High School Diploma required.
• At least 3 years' experience in Health Care Sales/marketing/Insurance or commensurate education preferred.
• Experience in managed care/insurance preferred.
• Familiar with Medical Terminology.
• Ability to use technology including AI driven software.

Responsibilities

• Act as a liaison between the facility and the outside community.
• Develops strategies to maximize admissions of residents requiring care.
• Work with local community agencies to generate a positive image and encourage word-of-mouth referral activities.
• Identify, solicit and maintain relationships with referral sources.
• Create and execute facility sales and marketing plans and strategies surrounding each key account and communicate those plans to facility teams.
• Communicate utilizing creative methods to all potential referral sources following approved vendor policy of the account through presentations, tours and community events.
• Prepare and present weekly/monthly reports to include Aligned Provider Metrics and lead the team in development of action plans to meet key account requirements.
• Receives resident referrals via fax, phone call, or internet and disseminates the information to decision makers.
• Conducts facility tours for potential residents and families; ensures that information is available for others that conduct tours.
• Conduct admission screening of potential patients; determine level of care, services required, equipment needs and insurance coverage, as indicated.
• Ensures level of care approval obtained and or OBRA screen (PASSAR, MI/MR) when indicated.
• Helps coordinate with clinical staff services needed by the resident prior to admission (i.e. respiratory equipment, specialized bed, etc.)
• Welcomes resident and family on admission.
• Assigns medical record number/Enters patient in Admission EMR.
• Ensures that all admission paperwork is completed prior to or at the time of admissions; obtain the resident/guardian’s signature on all required permits, releases, authorizations, etc.
• Coordinates room assignment designation with Nursing Department
• Ensures timely delivery of daily census reports and monthly month-end reports to Administrator and corporate staff using SNF IN Focus
• Documents and tracks pre-admission referral activity on the PCC CRM
• Updates computerized census system daily; maintains an accurate record of available beds.

Skills

Healthcare sales/marketing

Medical Terminology

Technology literacy (AI driven)

Education

High School Diploma

Tools

PCC CRM

SNF IN Focus

Admission EMR

Job description

Optalis Healthcare (Health & Rehabilitation Centers) is seeking a Director of Admissions to lead our admissions efforts, maintain partnerships with hospitals, physician groups, and insurers, and drive census growth through strategic outreach and sales activities.

The role oversees pre-admission, admission, discharge, and follow-up processes, coordinating with clinical teams and ensuring accurate documentation and reporting.