Director Of Admissions and Marketing

CareCore Health LLC; Cincinnati (OH); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Medical, Dental & Vision Insurance

Paid Time Off

401(k)

Career growth opportunities

Job summary

Garden Park Care Center is seeking a Director of Admissions & Marketing to lead admissions efforts, strengthen community partnerships, and drive occupancy growth.

You will develop referrals, manage the admissions process, and work with the clinical team to ensure timely decisions while executing strategic marketing initiatives to increase occupancy and revenue.

Qualifications

• Experience in hospital, physician, or long-term care admissions and marketing.
• Must have strong communication and relationship-building skills.
• Ability to manage multiple priorities and work independently.
• Experience with referral networks and community partnerships a plus.

Responsibilities

• Develop and maintain referral relationships with hospitals, physicians, case managers, and community partners.
• Coordinate admissions workflow from referral through admission.
• Conduct facility tours and provide excellent customer service to prospects and families.
• Collaborate with clinical team for timely admission decisions.
• Develop and execute marketing strategies to drive referrals and occupancy.
• Represent the facility at community events and healthcare meetings.
• Track referral activity and maintain marketing/admissions data.
• Collaborate with leadership to meet census and revenue goals.

Skills

Admissions

Marketing

Business development

Healthcare sales

Relationship building

Organizational skills

Tools

Microsoft Office

PointClickCare (PCC)

Job description

Are you a relationship-driven healthcare professional with a passion for growing census and making a difference in the lives of seniors? Garden Park Care Center is seeking an experienced Director of Admissions & Marketing to lead our admissions efforts, strengthen community partnerships, and drive occupancy growth.

What You'll Do

• Develop and maintain strong referral relationships with hospitals, physicians, case managers, and community partners.


• Coordinate and manage the admissions process from referral through admission.


• Conduct facility tours and provide exceptional customer service to prospective residents and families.


• Work closely with the clinical team to ensure timely admission decisions.


• Develop and execute marketing strategies to increase referrals and occupancy.


• Represent the facility at networking events, community outreach opportunities, and healthcare meetings.


• Track referral activity and maintain accurate marketing and admissions data.


• Collaborate with facility leadership to achieve census and revenue goals.

Qualifications

• Previous admissions, marketing, business development, or healthcare sales experience required.


• Skilled Nursing Facility or Long-Term Care experience required. Candidates without this experience will not be considered.


• Established referral network within the Cincinnati healthcare market is a plus.


• Excellent communication, relationship-building, and organizational skills.


• Ability to work independently while managing multiple priorities.


• Proficient with Microsoft Office; experience with PointClickCare (PCC) or similar healthcare software is a plus.

Benefits

• Competitive salary plus incentive opportunity


• Medical, Dental & Vision Insurance


• Paid Time Off (PTO)


• 401(k)


• Supportive leadership team


• Opportunity for career growth within a growing organization