Director of Accessories Marketing Integration

BoF Careers; New York (NY); On-site; USD 175,000 - 228,000; Full time

Benefits offered by this job

Merchandise discount

Generous PTO

Volunteer hours

401(k) with company matching

Employee stock purchase plan

Medical, dental, vision insurance

Job summary

Gap Inc. in New York, NY is seeking a Director of Accessories Marketing Integration to lead cross-brand marketing alignment across Accessories, brand Marketing, Creative, Ecommerce and channels. This role translates business strategies into integrated, executable roadmaps for launches, collaborations, activations and seasonal moments.

You will partner with senior leaders to drive planning early, manage dependencies, and monitor readiness and results, ensuring cohesive storytelling across brands.

Qualifications

• Experience leading complex, cross-functional marketing initiatives.
• Ability to translate priorities into clear, actionable plans.
• Skilled at influencing senior stakeholders without direct authority.
• Comfortable navigating multiple brands and competing priorities.
• Strong understanding of integrated marketing, campaign development, and customer activation.
• Experience coordinating creative, imagery, digital, ecommerce and channel requirements.
• Excellent communication and organizational skills.

Responsibilities

• Serve as the primary Accessories contact for brand Marketing, Creative, Merchandising, Design, Product Development, E-commerce and other leaders, ensuring alignment around Accessories priorities.
• Collaborate with the Accessories Executive Director and Brand CMOs to align priorities and support needs.
• Incorporate brand Marketing perspectives into product development early to shape storytelling and launch plans.
• Create and maintain an integrated cross-brand roadmap and briefs for launches, collaborations, activations and seasonal moments.
• Translate each brand's positioning and priorities for Merchandising, Design and Product Development teams.
• Work with Marketing and Creative to bring Accessories collections to life with brand-right assets and storytelling.
• Track launch execution and apply insights to improve future plans.

Job description

Gap Inc. in New York, NY is seeking a Director of Accessories Marketing Integration to lead cross-brand marketing alignment across Accessories, brand Marketing, Creative, Ecommerce and channels. This role translates business strategies into integrated, executable roadmaps for launches, collaborations, activations and seasonal moments.

You will partner with senior leaders to drive planning early, manage dependencies, and monitor readiness and results, ensuring cohesive storytelling across brands.