Director, Accessories Marketing Integration

Gap Inc; New York (NY); On-site; USD 175,000 - 228,000; Full time

Benefits offered by this job

Merchandise discount

Generous Paid Time Off

Volunteer hours

401(k) match

Employee stock purchase plan

Medical, dental, vision

Job summary

Gap Inc. seeks a Director of Accessories Marketing Integration to lead cross-brand marketing efforts across the Accessories organization.

The role connects brand Marketing, Creative, Ecommerce and channel partners to translate strategies into coordinated, executable plans. The Director will own the integrated roadmap for Accessories launches, collaborations and key seasonal moments, guiding readiness and risk management across brands.

Qualifications

• Experience leading integrated marketing across multiple brands.
• Ability to translate business priorities into executable plans.
• Strong stakeholder management and cross-functional collaboration.
• Excellent communication and project organization.

Responsibilities

• Serve as the primary Accessories contact for brand Marketing, Creative, Merchandising, Design, Product Development, E-commerce and other functional leaders across the portfolio.
• Partner with the Accessories Executive Director and Brand CMOs to resolve priorities, placement and support needs requiring senior leadership alignment.
• Bring brand Marketing perspectives into the Accessories product-development process early enough to shape product storytelling and launch plans.
• Build and maintain an integrated cross-brand roadmap and briefs for Accessories launches, collaborations, activations, key seasonal moments, integrating Brand Marketing dependencies as needed.
• Translate each brand's positioning, voice and customer priorities for Accessories Merchandising, Design and Product Development teams.
• Partner with brand Marketing and Creative teams to bring Accessories collections to life through compelling, brand-right product, imagery, creative assets and category storytelling.
• Track launch execution and performance insights, applying learnings to strengthen future plans and ways of working.

Skills

Cross-functional leadership

Influence stakeholders

Integrated marketing

Go-to-market planning

Customer activation

Brand collaboration

Project management

Job description

Gap Inc. seeks a Director of Accessories Marketing Integration to lead cross-brand marketing efforts across the Accessories organization.

The role connects brand Marketing, Creative, Ecommerce and channel partners to translate strategies into coordinated, executable plans. The Director will own the integrated roadmap for Accessories launches, collaborations and key seasonal moments, guiding readiness and risk management across brands.