Director, Multiplatform Promo Strategy & Campaigns

SmartRecruiters, Inc.; New York (NY); Hybrid; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Tuition reimbursement

Employee discounts

Job summary

NBCUniversal in New York is seeking a Director to lead the development and execution of on-platform promo strategy for Peacock content, driving audience engagement and optimizing the viewer journey.

The Director will translate programming priorities into strategic, data-driven media plans, oversee trafficking and campaign execution, and lead a team delivering fast, precise results across discovery, engagement, and retention.

Qualifications

• 6+ years in the entertainment media planning space, preferably in streaming.
• Demonstrated experience owning campaign execution from planning through trafficking and delivery.
• Hands-on experience with campaign trafficking systems (e.g. FreeWheel or similar platforms).
• Strong understanding of streaming platforms, content surfacing, and audience engagement metrics.
• Experience managing high-volume campaign execution and fast-paced planning cycles.
• Strong understanding of media metrics (Nielsen, AMRLD data) to translate data into action.
• Comfortable with 3rd party measurement and the rigor associated.
• Ability to work on ad hoc projects and on weekends with short notice.

Responsibilities

• Own media planning for Peacock content (Originals, P1 films, Next-Day content, acquired series) translating content priorities into deliverables against audience needs and strategic placements.
• Oversee end-to-end campaign execution, ensuring alignment from campaign planning, to trafficking, to platform delivery.
• Translate audience journey strategies into specific promo tactics by managing content exposure across discovery, engagement, and retention stages.
• Ensure promos trafficked in FreeWheel are scheduled accurately and create operational efficiency by working closely with Ad Ops.
• Execute Next-Day content priorities for NBC, Bravo and Sports. Ensure goals are met and adjust based on performances.
• Lead campaign optimization using performance data to adjust promo weight, placement strategy, and engagement tactics.
• Partner with analytics team to evaluate engagement trends, content performance and conversion effectiveness.
• Manage and develop a team responsible for campaign planning, trafficking, and optimization, driving speed, precision, and accountability.

Skills

Media planning

Campaign trafficking

Campaign optimization

Analytics

Cross-functional collaboration

Tools

FreeWheel

Job description

NBCUniversal in New York is seeking a Director to lead the development and execution of on-platform promo strategy for Peacock content, driving audience engagement and optimizing the viewer journey.

The Director will translate programming priorities into strategic, data-driven media plans, oversee trafficking and campaign execution, and lead a team delivering fast, precise results across discovery, engagement, and retention.