Manager, Marketing Strategy — Streaming Brand (Hybrid)

SmartRecruiters, Inc.; California (MO); Hybrid; USD 75,000 - 105,000; Full time

Benefits offered by this job

Hybrid work model

Benefits package including medical, 3?

Job summary

Ideal candidates are curious, analytical, and collaborative, with strong storytelling and presentation skills, and a passion for entertainment and streaming. This hybrid role requires four days in-office per week and offers a comprehensive benefits package.

Qualifications

• 5+ years of experience in consumer, entertainment, or brand marketing strategy.
• Translate data, audience insights, and cultural trends into strategic recommendations.
• Experience developing positioning, briefs, or narrative frameworks that guide cross‑functional execution.
• Combine analytics with creativity to shape strategy.
• Interpreting KPIs and research to inform brand and marketing strategies.
• Strong visual storyteller with excellent writing and presentation skills who brings strategies to life in compelling ways, with fluency in Keynote for Mac (or willingness to learn).
• Ability to influence and collaborate effectively within a matrixed organization.
• Passion for entertainment, streaming, culture, and evolving audience behavior.

Responsibilities

• Support the development and evolution of Peacock's brand strategy across marketing, product, programming, distribution, creative, insights, and partnerships.
• Translate brand positioning and audience insights into clear, actionable direction for campaigns, platform moments, and partner activations.
• Synthesize performance data, cultural trends, and competitive intelligence into strategic recommendations that inform decision making.
• Partner with cross‑functional teams to streamline how Marketing Strategy inputs are incorporated into campaign development and key milestones.
• Maintain organized brand frameworks, strategic materials, and documentation to ensure consistency and visibility across workstreams.
• Monitor brand health and engagement KPIs in collaboration with Consumer Insights and Decision Sciences, supporting leadership updates and strategic refinement.

Skills

Brand strategy

Data analysis

Storytelling

Presentation skills

Keynote fluency

Cross-functional collaboration

Tools

Keynote

Job description

Ideal candidates are curious, analytical, and collaborative, with strong storytelling and presentation skills, and a passion for entertainment and streaming. This hybrid role requires four days in-office per week and offers a comprehensive benefits package.