Brand Strategy Lead — Franchise Growth

Nbcuniversal Media, LLC; California; Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Tuition reimbursement

Job summary

NBCUniversal is seeking a Manager, Brand Marketing NBC & Peacock to shape enterprise marketing strategies and strengthen the NBC and Peacock brands across the entertainment portfolio.

You will partner with title-specific teams, develop franchise growth plans, and present executive-level recommendations with clear storytelling and polished visuals. This role emphasizes strategic thinking, collaboration, and impactful brand leadership in a hybrid environment.

Qualifications

• 5+ years of experience in marketing, brand strategy, consulting, corporate strategy, or a related business function.
• Demonstrated experience developing business strategies and translating them into actionable marketing, brand, or growth plans. Experience across a range of industries is welcomed.
• Strong strategic thinking and structured problem-solving skills with the ability to synthesize complex information into concise recommendations.
• Exceptional PowerPoint and presentation development skills, with the ability to independently create polished, executive-level materials that effectively communicate complex ideas in a timely fashion.
• Excellent written and verbal communication skills with experience preparing materials for executive audiences.
• Proven ability to manage multiple priorities in a fast-paced, highly collaborative environment.
• Strong organizational skills, attention to detail, and follow-through.
• Experience working with senior executives and navigating complex cross-functional organizations is preferred.

Responsibilities

• Lead strategic initiatives focused on franchise growth, portfolio positioning, and long-term brand development across priority entertainment IP.
• Partner closely with senior leadership to identify new opportunities that leverage NBCUniversal's creators, franchises, and broader portfolio to drive business impact.
• Develop strategic marketing plans and recommendations that align with evolving business priorities and organizational goals.
• Build relationships across marketing, publicity, programming, creative, research, partnerships, and cross-company stakeholders to drive alignment and execution.
• Translate complex business challenges into clear, compelling executive presentations and strategic recommendations.
• Develop executive-ready PowerPoint presentations with a high standard of storytelling, organization, and visual polish.
• Present ideas and recommendations to senior leadership with confidence, clarity, and strong business rationale.
• Analyze market trends, competitive activity, consumer behavior, and industry insights to inform strategic decision-making.

Skills

Brand strategy

Marketing

Executive presentation

Strategic thinking

Cross-functional collaboration

Tools

PowerPoint

Presentation design

Job description

• Business Segment: Universal Television Entertainment
• Compensation: USD 80,000 - USD 110,000 - yearly

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

Position Summary:
The Manager, Brand Marketing NBC & Peacock will play a critical role in shaping and advancing enterprise marketing strategies that strengthen the NBC and Peacock brands across the entertainment portfolio. Working in partnership with the teams responsible for title-specific marketing, this role focuses on brand strategy, franchise growth, and portfolio-level marketing initiatives that expand the reach and impact of the NBC and Peacock brands. By leveraging NBCUniversal's entertainment IP, creator relationships, and cross-company opportunities, this position supports leadership in shaping long-term brand growth beyond individual campaign lifecycles.
Reporting to a Director, with regular exposure to Senior Vice Presidents and Executive Vice President leadership, this role requires a strategic thinker who is equally comfortable developing business recommendations, crafting executive-level presentations, and driving cross-functional initiatives from concept through execution.

Key Responsibilities:

• Lead strategic initiatives focused on franchise growth, portfolio positioning, and long-term brand development across priority entertainment IP.
• Partner closely with senior leadership to identify new opportunities that leverage NBCUniversal's creators, franchises, and broader portfolio to drive business impact.
• Develop strategic marketing plans and recommendations that align with evolving business priorities and organizational goals.
• Build relationships across marketing, publicity, programming, creative, research, partnerships, and cross-company stakeholders to drive alignment and execution.
• Translate complex business challenges into clear, compelling executive presentations and strategic recommendations.
• Develop executive-ready PowerPoint presentations with a high standard of storytelling, organization, and visual polish.
• Present ideas and recommendations to senior leadership with confidence, clarity, and strong business rationale.
• Analyze market trends, competitive activity, consumer behavior, and industry insights to inform strategic decision-making.

Qualifications

BasicRequirements:

• 5+ years of experience in marketing, brand strategy, consulting, corporate strategy, or a related business function.
• Demonstrated experience developing business strategies and translating them into actionable marketing, brand, or growth plans. Experience across a range of industries is welcomed.
• Strong strategic thinking and structured problem-solving skills with the ability to synthesize complex information into concise recommendations.
• Exceptional PowerPoint and presentation development skills, with the ability to independently create polished, executive-level materials that effectively communicate complex ideas in a timely fashion.
• Excellent written and verbal communication skills with experience preparing materials for executive audiences.
• Proven ability to manage multiple priorities in a fast-paced, highly collaborative environment.
• Strong organizational skills, attention to detail, and follow-through.
• Experience working with senior executives and navigating complex cross-functional organizations is preferred.

Additional Requirements:

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
• Salary range: $80,000- $110,000 (bonus eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].

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