Director, Mid‑Market Growth Marketing

Segment (Twilio); San Francisco (CA); Hybrid; USD 178,561 - 367,626; Full time

Job summary

Pinterest is seeking a Director of Mid‑Market Marketing to own the global B2B strategy for mid‑market advertisers. You will build scalable, data‑driven programs and align with Sales and cross‑functional partners to drive retention and revenue growth.

You will design ABM programs, lead a team, and foster a culture of experimentation with AI tools to accelerate marketing impact. This role emphasizes mentorship, collaboration with Product, Engineering, PMM, Growth Marketing and Sales.

Qualifications

• 15+ years in business marketing, with at least 10 years specifically in Mid‑Market or SMB Marketing.
• Proven experience building teams, capabilities, and programs from the ground up, ideally at a competitive platform like Pinterest.
• Demonstrated mastery in influencing others’ actions, behaviors, or perspectives without direct authority.
• Experience moving the function forward through mature decision‑making, gathering and circulating data, weighing alternatives, and considering risks.
• Willingness to make tough decisions and difficult trade‑offs for the business and to navigate uncertain situations, provide direction, and minimize delay.
• Ability to manage stress during transitions and change, and to help others adapt productively.
• Strong sponsorship and mentorship skills for people from diverse backgrounds and perspectives.
• Fosters a culture that encourages inclusion and belonging, applying an understanding of differences to create value.
• Proficiency and curiosity in working with AI tools in a marketing context, with a proactive mindset toward emerging technologies.
• Ability to coach and inspire a team to view AI as a collaborative partner rather than a replacement, fostering continuous experimentation and innovation.
• Bachelor’s degree in marketing, a related field, or equivalent experience.

Responsibilities

• Build and grow the Mid‑Market Marketing team by designing the right organization structure, hiring top talent, and investing in mentorship and professional development.
• Set the vision and marketing strategy for Mid‑Market advertisers in partnership with cross‑functional teams.
• Lead and execute key Mid‑Market marketing workstreams, including building a foundational lifecycle engine and other experiments to drive retention and revenue growth.
• Design, launch, and scale account‑based marketing programs for priority Mid‑Market accounts, partnering with Sales, PMM, and Growth Marketing.
• Champion a test‑and‑learn mindset across the team, encouraging experiments, rapid iteration, and scaling of winning tactics.
• Build tracking mechanisms that create an environment of accountability for the team’s progress.
• Integrate velocity by mobilizing the organization, removing obstacles, and enabling teams to focus on high‑quality results.
• Partner with and influence executive teams and senior stakeholders across Product, Engineering, PMM, Growth Marketing, and Sales.
• Leverage AI tools to accelerate efficiency, reduce production timelines, and free up bandwidth for higher‑level strategic work.
• Utilize AI‑assisted analytics and reporting tools to surface insights on marketing performance, identify trends across campaigns and channels, and make faster, smarter investment decisions.
• Create a team culture that treats AI as a core working partner in planning and measurement.

Skills

Mid-Market marketing

Team leadership

Data-driven

AI in marketing

Influencing without authority

Strategic planning

Stakeholder management

Education

Bachelor's degree in marketing

Tools

AI tools for marketing

Job description

Pinterest is seeking a Director of Mid‑Market Marketing to own the global B2B strategy for mid‑market advertisers. You will build scalable, data‑driven programs and align with Sales and cross‑functional partners to drive retention and revenue growth.

You will design ABM programs, lead a team, and foster a culture of experimentation with AI tools to accelerate marketing impact. This role emphasizes mentorship, collaboration with Product, Engineering, PMM, Growth Marketing and Sales.