Director, Medicare Quality Marketing and HEDIS Growth

UnitedHealth Group; Minnetonka (MN); Hybrid; USD 135,000 - 231,000; Full time

Benefits offered by this job

Comprehensive benefits package

Equity stock purchase plan

401k contribution

Remote work flexibility

Job summary

UnitedHealth Group's UnitedHealthcare unit seeks a Marketing Director, Medicare Advantage Clinical Quality & HEDIS, to shape member engagement through data-driven, outcome-based strategies. This role leads transformation from campaigns to personalized, signal-driven experiences using insights, behavior science, and Adobe platforms.

Remote-friendly with in-office requirements in Minneapolis or DC. You’ll partner across Clinical Quality, Stars, Product, Analytics, Digital, Sales Technology and

Qualifications

• 8+ years of progressive experience in consumer, digital, lifecycle, engagement or healthcare marketing
• 5+ years in healthcare, insurance or regulated industry
• Experience applying behavioral science to engagement
• Experience with marketing tech platforms like Adobe Journey Optimizer/Experience Platform
• Proven people leadership and cross-functional collaboration
• Experience leading marketing transformation toward personalized, data-driven engagement
• Experience supporting HEDIS, Medicare Stars, healthcare engagement initiatives
• Strong measurement orientation with KPIs and attribution
• Ability to influence senior leaders across matrixed orgs
• Proven ability translating insights into audience and lifecycle strategies
• Strong executive communication and presentation skills

Responsibilities

• Marketing Strategy Leadership: Own the member marketing strategy for Clinical Quality, HEDIS and Medicare Stars
• Translate objectives into audience, behavior, intervention, message, channel and timing strategies
• Set the vision, roadmap and investment priorities for the portfolio
• Personalized, Behavior-Based Engagement: Design relevant engagement using insights and behavioral science
• Lead the shift to connected, signal-driven experiences across the member lifecycle
• Determine optimal interventions, channels and moments to drive action
• Functional Transformation & Capability Building: Evolve operating models, decisioning and measurement
• Drive adoption of Adobe Journey Optimizer and related platforms
• Build scalable frameworks and reusable capabilities
• Measurement & Optimization: Establish success measures tied to behavior and outcomes
• Partner with Analytics for attribution, reporting and dashboards; lead test-and-learn
• Enterprise Partnership: Lead integrated planning across multiple stakeholders
• Align member and provider engagement to create coordinated experiences
• People Leadership: Build and develop a high-performing marketing team
• Create clarity, accountability and a culture of curiosity and continuous improvement

Skills

Marketing strategy

Behavioral science

Executive leadership

Cross-functional collaboration

Data-driven decisions

Measurement & KPIs

Audience segmentation

Omni-channel marketing

Stakeholder influence

Storytelling

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Job description

UnitedHealth Group's UnitedHealthcare unit seeks a Marketing Director, Medicare Advantage Clinical Quality & HEDIS, to shape member engagement through data-driven, outcome-based strategies. This role leads transformation from campaigns to personalized, signal-driven experiences using insights, behavior science, and Adobe platforms.

Remote-friendly with in-office requirements in Minneapolis or DC. You’ll partner across Clinical Quality, Stars, Product, Analytics, Digital, Sales Technology and