Director, MarTech & Data Operations - AI-Driven Growth

Cengage; Kentucky; Hybrid; USD 138,000 - 221,000; Full time

Job summary

Cengage is seeking a Director to shape and scale its Marketing Technology and Data Operations globally. You will own the MarTech strategy, data governance, and operating model, aligning technology investments with business priorities to accelerate growth and improve customer experiences.

You will lead cross-functional teams across Marketing, IT, RevOps, and Finance, driving platform rationalization, vendor management, and AI-enabled marketing initiatives while fostering a culture of

Qualifications

• 10+ years in Marketing Technology, Marketing Operations, Data Operations, Digital Marketing, or related areas.
• Experience building and leading enterprise MarTech and data strategies, governance, and transformation initiatives.
• Strong business acumen to translate objectives into technology roadmaps and investments.
• Proven track record in leading cross-functional programs across Marketing, IT, and Analytics.

Responsibilities

• Develop and own the marketing technology strategy and roadmap aligned to business priorities.
• Define governance and operations for marketing data, ensuring quality, compliance, and actionable insights.
• Lead vendor management, contracts, licensing, and cost optimization across global teams.
• Drive AI innovations and experimentation to improve marketer productivity and campaign performance.
• Build and lead a high-performing, globally distributed marketing technology and data team.

Skills

Marketing technology leadership

Team leadership

Vendor management

Data governance

Strategy development

Cross-functional collaboration

AI in marketing

Budget forecasting

Enterprise software knowledge

Communication skills

Education

Master's degree or equivalent

Tools

CRM

Marketing automation

Web analytics platforms

Experimentation tools

Digital asset management

Customer data platform

AI-powered marketing tools

Job description

Cengage is seeking a Director to shape and scale its Marketing Technology and Data Operations globally. You will own the MarTech strategy, data governance, and operating model, aligning technology investments with business priorities to accelerate growth and improve customer experiences.

You will lead cross-functional teams across Marketing, IT, RevOps, and Finance, driving platform rationalization, vendor management, and AI-enabled marketing initiatives while fostering a culture of