Director, Marketing Ventures – Capability

Jobtailor; Maryland; On-site; USD 120,000 - 190,000; Full time

Job summary

Jobtailor in United States is seeking a Senior Leader to launch and scale marketing capabilities across agencies and in-house teams. The role drives end-to-end delivery, builds teams and tools, and champions AI-enabled marketing technology to improve performance across partners.

You will manage external consultants, uplift GEICO marketing capabilities, and own the agency operating model with robust scorecards, KPIs, and governance. A strong track record in agency relationships is required.

Qualifications

• 10+ years of experience building, launching, or scaling marketing capabilities inside agencies, incubators, or in-house teams.
• Proven track record of personally developed capabilities across marketing domains.
• Deep relationships across agency and partner networks.
• Experience on both agency and client sides.
• Experience with modern marketing disciplines at the edge of content, culture, and audience.
• Experience managing agency and partner performance, including scorecards and governance.
• Ability to combine strategic vision with executional rigor.
• Comfortable using AI and marketing technology.
• Continuous-learning mindset.
• GEICO sponsorship note: no employment authorization sponsorship.

Responsibilities

• Launch new marketing capabilities end-to-end from pilot to steady-state operation.
• Build teams, workflows, and tools for new capabilities.
• Lead in-housing of externally operated capabilities.
• Diagnose and re-architect fragile or underperforming capabilities across talent, process, technology, and operating model.
• Manage third-party consultants and embedded partners.
• Elevate existing GEICO marketing capabilities.
• Own the agency and partner operating model.
• Build and maintain agency scorecards, KPIs, performance thresholds, and scoring methodology.
• Own Quarterly Business Review processes for major agency relationships.
• Partner with Supply Management on market scans, RFI/RFP strategy, vendor evaluation, negotiations, renewals, and contracts.
• Lead RFI/RFP processes and onboarding for new agencies and specialized partners.
• Resolve performance issues through corrective action plans and drive continuous improvement and cost savings.
• Integrate agencies, consultants, and internal capability owners.
• Partner with Marketing Technology and AI leaders to embed AI, automation, and advanced analytics.
• Champion AI and modern tools based on business value, usability, and scalability.
• Monitor AI and marketing technology trends and translate them into capability improvements.

Skills

Marketing Capabilities Development

Agency & Partner Management

RFI/RFP Process Leadership

AI & Marketing Technology Integration

Strategic Vision

Executional Rigor

Tools

Marketing Technology

AI Tools

Automation Solutions

Advanced Analytics

Job description

• Launch new marketing capabilities end-to-end, from pilot through scaled, steady-state operation


• Build teams, workflows, and tools for new capabilities


• Lead in-housing of externally operated capabilities


• Diagnose and re-architect fragile or underperforming capabilities across talent, process, technology, and operating model


• Manage third-party consultants and embedded partners


• Elevate existing GEICO marketing capabilities


• Own the agency and partner operating model


• Build and maintain agency scorecards, KPIs, performance thresholds, and scoring methodology


• Own Quarterly Business Review processes for major agency relationships


• Partner with Supply Management on market scans, RFI/RFP strategy, vendor evaluation, negotiations, renewals, and contracts


• Lead RFI/RFP processes and onboarding for new agencies and specialized partners


• Resolve performance issues through corrective action plans and drive continuous improvement and cost savings


• Integrate agencies, consultants, and internal capability owners


• Partner with Marketing Technology and AI leaders to embed AI, automation, and advanced analytics


• Champion AI and modern tools based on business value, usability, and scalability


• Monitor AI and marketing technology trends and translate them into capability improvements

Requirements

• 10+ years of experience building, launching, or scaling marketing capabilities inside agencies, incubators, or in-house teams


• Track record of personally developed capabilities


• Deep, established relationships across agency and partner networks


• Experience on both sides of the agency-client relationship


• Direct experience in modern, fast-evolving marketing disciplines at the edge of content, culture, and audience


• Experience managing agency and partner performance, including scorecards, QBRs, and governance


• Experience partnering with procurement or supply management on sourcing, RFI/RFP, and vendor negotiation


• Ability to combine strategic vision with executional rigor


• Comfortable using AI and marketing technology


• Continuous-learning mindset


• At this time, GEICO will not sponsor a new applicant for employment authorization for this position

Core Competencies

Demonstrates extensive experience in building and scaling marketing capabilities, with a strong focus on agency and partner management, performance evaluation, and the integration of AI and marketing technology. Proven ability to lead strategic initiatives while ensuring executional rigor and continuous improvement.

Highest-signal resume keywords

• 10+ Years Experience In Marketing Capabilities


• Agency And Partner Performance Management


• RFI/RFP Process Leadership


• AI And Marketing Technology Integration


• Strategic Vision And Executional Rigor

Hard Skills

• Marketing Capability Development


• Performance Thresholds Management


• Scorecard Creation


• Continuous Improvement Strategies


• Vendor Negotiation


• Market Scanning


• Agency Relationship Management


• Corrective Action Plans


• Onboarding Processes


• Governance Frameworks

Soft Skills

• Leadership


• Collaboration


• Problem-Solving


• Continuous Learning Mindset

Industry Keywords

• Agency-Client Relationship


• Supply Management


• Procurement


• Marketing Disciplines


• Performance Metrics

Tools & Technologies

• Marketing Technology


• AI Tools


• Automation Solutions


• Advanced Analytics