Director, Marketing Operations

Jobtailor; Maryland; On-site; USD 180,000 - 230,000; Full time

Job summary

GEICO is seeking a senior Marketing Operations leader to architect and govern scalable processes across tools and partners. You will drive automation, AI integration, and governance to deliver measurable results while shaping staffing models and supplier management across marketing workstreams.

This role requires strong change management, executive-level communication, and a hands-on ability to align stakeholders.

Qualifications

• 10+ years in marketing operations, transformation, or related roles.
• Experience designing complex systems across tools and partners.
• Ability to govern operational processes at scale including change management.
• Strong MarTech, automation, and AI platform experience.

Responsibilities

• Architect and govern Marketing Operations at scale across systems and teams.
• Embed and enforce operational processes to reduce risk and improve throughput.
• Drive automation and AI integration to deliver measurable results.
• Lead governance, staffing models, supplier management and cost controls.
• Coordinate with Finance, Legal, Compliance, and Risk teams.

Skills

Marketing Operations Management

Operational Process Design

MarTech Expertise

Change Management

Cross-Functional Collaboration

Tools

MarTech Platforms

Creative Tools

AI-Enabled Platforms

Automation Tools

Governance Controls

Job description

• Architect GEICO's marketing operating system that turns marketing strategy into measurable results at scale
• Lead and implement the operational backbone enabling speed, quality, and impact across marketing functions
• Own contract management, governance controls, workflow discipline, stakeholder alignment, and marketing systems
• Ensure operating models are clear and consistently applied
• Manage organizational change during onboarding, transitions, and transformation initiatives
• Drive operations community excellence through scalable best practices, automation, AI integration, and streamlined processes
• Embed operational rigor across workflows, controls, and reporting
• Resolve complex delivery or governance issues as the escalation point
• Design staffing models across marketing workstreams
• Connect strategy, funding, execution, and performance through processes and workflows
• Streamline marketing work approval and activation
• Build cross-functional relationships and create buy-in across GEICO teams
• Design transparent communications regarding marketing operations progress
• Partner with Finance, Legal, Compliance, and Risk teams
• Establish governance frameworks for regulatory adherence, audit readiness, and risk mitigation
• Drive automation to reduce manual effort, errors, and duplication
• Lead partner strategy across supplier selection, negotiations, renewals, and compliance
• Design marketing scope processes with measurable outcomes
• Support strategic sourcing and competitive RFPs
• Lead agency and supply management
• Evolve supplier performance through KPIs, scorecards, and business reviews
• Drive continuous improvement through process enhancements and cost-saving initiatives
• Resolve performance issues with structured corrective action plans

Requirements

• 10+ years in marketing operations, transformation, creative technology, consulting, or platform strategy roles
• Proven experience designing complex systems across tools and partners
• Proven ability to design, embed and govern operational processes at scale, including tool adoption and change management programs
• Strong understanding of modern MarTech, creative tools, automation, and AI-enabled platforms
• Ability to influence without direct ownership
• Clear communication skills to translate between executives, technologists, creatives, and vendors
• Ability to make decisions in ambiguous, multi-stakeholder environments with competing priorities
• Calm executive presence; ability to operate confidently at senior client and leadership levels
• Must be able to work onsite 3 days per week at the NYC or Bethesda office
• GEICO will not sponsor a new applicant for employment authorization for this position

Core Competencies

Demonstrates expertise in marketing operations and transformation, with a strong focus on designing and governing operational processes at scale. Proficient in leveraging modern MarTech, automation, and AI-enabled platforms to drive measurable results and continuous improvement.

Highest-signal resume keywords

• Marketing Operations Management
• Operational Process Design
• MarTech Expertise
• Change Management
• Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

• Operational Process Design
• Governance Frameworks
• Automation Implementation
• Performance Metrics Development
• Supplier Management
• Contract Management
• Workflow Discipline
• Complex Systems Design
• Strategic Sourcing
• RFP Management

Soft Skills

• Clear Communication
• Influencing Without Authority
• Decision-Making in Ambiguity
• Executive Presence
• Relationship Building

Industry Keywords

• Marketing Strategy
• Operational Excellence
• Stakeholder Alignment
• Risk Mitigation
• Audit Readiness

Tools & Technologies

• MarTech Platforms
• Creative Tools
• AI-Enabled Platforms
• Automation Tools
• Governance Controls