Director, Marketing Technology Program Management & Enablement

Broadridge Financial Solutions; New York (NY); On-site; USD 165,000 - 175,000; Full time

Benefits offered by this job

Bonus Eligible

Job summary

Broadridge Financial Solutions seeks a seasoned technology program manager to lead marketing technology enablement initiatives. You will partner with platform owners and marketing teams to translate roadmap priorities into actionable plans, defining requirements, milestones, and success metrics.

You will design engaging adoption experiences, drive data-informed decisions, and coordinate delivery across planning, design, development, testing, launch, and post-launch support.

Qualifications

• Minimum 5 years of experience in technology program management or marketing technology enablement.
• Experience coordinating complex, cross-functional technology initiatives.
• Experience translating business needs into clear requirements, user stories, and success measures.
• Experience delivering initiatives through planning, design, development, testing, launch, and post-launch support.
• Experience creating engaging enablement and change-management experiences for business users.

Responsibilities

• Delivery Operations & Program Coordination: translate priorities into actionable program plans with milestones and risks.
• Enablement, Adoption & Insights Activation: design campaigns and adoption experiences across platforms.
• Collaborate with marketing, data, and analytics teams to translate insights into use cases and decisions.
• Track adoption, usage, and value indicators to target additional support where needed.
• Coordinate cross-functional delivery from planning to launch, including vendor coordination.

Skills

Tech program mgmt

Marketing technology

Cross-functional coordination

Agile & Waterfall

Stakeholder communication

Data analytics literacy

Tools

Marketing automation

Content management

Workflow tools

Reporting tools

Job description

Responsibilities

• Delivery Operations & Program Coordination: Partner with platform owners to translate approved roadmap priorities and business objectives into actionable program plans, delivery requirements, milestones, dependencies, risks, and readiness activities. Operate a consistent intake, assessment, and planning process for marketing technology requests; prepare recommendations and delivery considerations to support prioritization decisions. Partner with marketing stakeholders, platform owners, and technology and data teams to define business requirements, user stories, acceptance criteria, and success measures. Coordinate cross-functional delivery activities from planning through testing and launch, maintaining visibility into progress, decisions, risks, dependencies, and critical-path actions. Coordinate post-launch support, capturing issues, user feedback, and improvement opportunities for platform and delivery teams. Support vendor and implementation-partner coordination by tracking commitments, dependencies, decisions, and deliverables against agreed plans.
• Enablement, Adoption & Insights Activation: Partner with marketing stakeholders to understand strategic objectives and support the design of campaigns that incorporate technology, workflow, data, and insights capabilities to improve efficiency and marketing performance. Design and deliver engaging adoption experiences that help teams confidently embrace new platforms, workflows, data products, reporting capabilities, and governance practices. Partner with marketing, data, and analytics teams to translate reports, metrics, dashboards, and self-service capabilities into clear, relevant use cases that support better marketing decisions. Champion data and analytics literacy across marketing, helping teams understand available metrics, interpret insights in context, and apply them appropriately to planning and performance decisions. Establish feedback loops that surface user-needs, pain points, ideas, and enhancement opportunities, routing insights into the appropriate intake and planning processes. Track and share adoption and value indicators—including active usage, feature adoption and license utilization to monitor progress and target additional support where it will have the greatest impact. Continuously evolve enablement experiences, community engagement, launch practices, and adoption approaches based on user feedback and usage insights.

Qualifications

• Minimum 5 years of experience in technology program management, marketing technology enablement, or a related field, including experience coordinating complex, cross-functional technology initiatives.
• Experience supporting the delivery and adoption of marketing technology platforms and capabilities, such as marketing automation, content management, workflow, digital activation, reporting, data, and analytics solutions.
• Experience translating business needs into clear requirements, user stories, acceptance criteria, implementation plans, and success measures in partnership with business and technical teams.
• Experience coordinating initiatives through planning, design, development, user acceptance testing, launch readiness, deployment, and post-launch support.
• Experience building, delivering and measuring engaging enablement and change-management experiences for business users, including hands-on learning, live demos, role-based onboarding, office hours, peer learning, and in-the-flow support.
• Experience enabling business users to adopt and apply reporting, dashboards, analytics, or self-service data capabilities, with an ability to make data and insights accessible and actionable for non-technical audiences.
• Working knowledge of program and project delivery methodologies, including Agile and waterfall approaches, with the ability to apply the right level of structure to the work.
• Strong facilitation, stakeholder communication, written communication, and presentation skills, with the ability to make complex technology topics understandable and actionable.
• Demonstrated ability to build trusted partnerships, influence and align stakeholders across functions, and maintain momentum across competing priorities.

Compensation Range

The salary range for this position is between $165,000 - $175,000 USD. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Bonus Eligibility

Bonus Eligible

Benefits Information

Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings.

#LI-PP1 We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective.

Use of AI in Hiring As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.

Disability Assistance We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to [e-mail].

Broadridge Financial Solutions (NYSE: BR) is a global technology leader with trusted expertise and transformative technology, helping clients and the financial services industry operate, innovate, and grow. We power investing, governance, and communications for our clients - driving operational resiliency, elevating business performance, and transforming investor experiences. Our technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in equities, fixed income, and other securities globally. A certified Great Place to Work®, Broadridge is part of the S&P 500® Index, employing over 15,000 associates in 21 countries.

LinkedIn Facebook Instagram Twitter YouTube Glassdoor The Muse Broadridge is committed to creating an engaging workplace for the most talented associates in our industry. We are dedicated to fostering a collaborative, inclusive, and healthy environment that promotes flexibility and accountability.

As a leading provider of technology, communications, and data and analytics solutions to businesses around the world, it is critical that we understand, embrace, and operate in a multicultural environment. Every associate has unique strengths, which, when fully appreciated and embraced, allow individuals to perform at their best, leading to our success. We believe that our associates are our most important asset. Encouraging professional development opportunities is a core part of our culture. Broadridge provides educational opportunities, including formal classes, training programs and events. To enable learning in our hybrid working model, Broadridge has redesigned all development programs for 100% virtual delivery. Our associates have access to 8,500+ online courses covering business, leadership, technical, and function-specific topics through our LinkedIn Learning program.