Brand Director, Marcom LA

Apple; Los Angeles (CA); On-site; USD 150,000 - 200,000; Full time

Job summary

Apple is seeking a Brand Director for Marcom LA to shape the marketing communication of its Services sector. The role involves leading integrated marketing campaigns and collaborating across teams to enhance Apple's brand presence. The ideal candidate will have a strong background in global brand management, extensive marketing experience, and a passion for Apple products.

Key responsibilities include driving strategic vision, connecting with customers, and mentoring a high-performing team. Candidates should possess 15+ years of experience in marketing and a Bachelor's degree.

Qualifications

• 15+ years of experience working on global brands.
• 5+ years of experience in managing high-performing teams.
• Experience leading complex marketing projects from concept to completion.

Responsibilities

• Lead the development and execution of integrated marketing communications.
• Translate business and customer insights into impactful marketing.
• Mentor a high-performing team in a collaborative environment.

Skills

Leadership

Creative problem solving

Marketing expertise

Communication

Education

Bachelor's degree

Job description

Summary

Marcom LA is Apple’s Global Marketing Communications group creating and overseeing the world‑class marketing and advertising driving Apple's rapidly‑growing Services sector including Apple Sports, Apple Music, App Store, Apple Pay, Apple Arcade, Apple News, Apple Books, Apple Podcasts, Apple Maps, iCloud, Creator Studio and more. Whether we’re launching the Apple Music Super Bowl Halftime Show, launching F1 on Apple TV, sharing the next generation of games in the App Store, or celebrating the seamless joy of using Apple Pay, Marcom LA’s mission is to build brand love for Apple every day. We do that with inspiring creative, a culture‑first mindset, and the belief our Services make our incredible Apple devices even better. The Brand team drives integrated global campaigns and product launches in partnership with Services Marketing and Product development. We are the voice and protectors of the Apple brand. We’re natural collaborators and connectors, bringing all teams together in pursuit of the best work. As a Brand Director at Marcom LA, you will be at the forefront of shaping how the world experiences Apple's innovative ecosystem of subscriptions. You will be a key player in bringing these services to life through compelling and impactful marketing campaigns.

Description

We are seeking an experienced, dedicated and entrepreneurial individual who can collaborate in a team environment and wants to be part of a growing organization, acting as a key point of contact and integration for the Marcom LA team across the Services Organization focusing on key services businesses. This position requires a proactive, flexible individual with strong communication and leadership skills.

Responsibilities

• Drive Strategic Vision: Lead the development and execution of integrated marketing communications, blending creative problem solving with strategic execution to deliver world‑class campaigns.
• Connect with Customers: Translate deep business and customer insights into resonant marketing that drives meaningful engagement with our services.
• Champion Creative Excellence: Spearhead innovative marketing solutions across product launches, digital campaigns, cultural moments, and platform development.
• Collaborate and Influence: Build trust and alignment across a highly‑matrixed organization, partnering closely with executives, marketing leads, and world‑class creative teams.
• Inspire and Lead: Mentor a high‑performing team, fostering a collaborative environment where top talent can thrive and do their best work, while providing the rigor of prioritization and budget ownership.
• Push Boundaries: Embrace emerging technologies and fresh approaches to redefine what is possible in services marketing.

Minimum Qualifications

• 15+ years of experience working on global brands, and proven expertise in developing marketing that encompasses a broad range of marketing and messaging vehicles.
• 5+ years of proven experience in building and managing high‑performing teams.
• Demonstrated experience in leading and managing complex marketing projects from concept to completion.
• Global experience, developing extensive creative platforms, including worldwide and geo‑originated campaigns.
• Strong understanding of digital, social and linear marketing channels and best practices.
• Demonstrated ability to influence and build consensus with executive stakeholders.

Preferred Qualifications

• Creative agency and in‑house global brand experience.
• Understanding and experience in subscription marketing preferred.
• Strong understanding of measurement and testing with the ability to apply rigor to the application of those results to future work.
• Experience working with executive teams and/or C‑suite stakeholders, demonstrating curiosity, confidence, and the ability to listen with intent to find solutions.
• An enthusiastic leader who thrives in a fast‑paced, creatively‑driven environment, capable of navigating ambiguity while balancing an analytical approach to support and elevate the creative process.
• Curiously minded leader that is inventive, adaptable, creative, and results‑oriented with a positive attitude.
• Strong written and verbal skills as well as exceptional presentation skills.
• A passion for Apple products and services and a deep understanding of the Apple brand.
• Bachelor's degree