Director, Marketing Strategy and Planning

Apple, Inc.; Cupertino (CA); On-site; USD 268,000 - 429,000; Full time

Benefits offered by this job

Employee stock programs

Discretionary bonuses

Relocation assistance

Medical and dental coverage

Product discounts

Job summary

Apple is seeking a Director of Marketing Strategy and Planning to shape big-picture strategy, drive integrated planning, and coordinate across product marketing, brand, and PR. You will partner with senior marketing leaders and the SVP Worldwide Marketing to develop strategy and ensure alignment across functions.

The role requires a proven track record in marketing strategy, strong narrative and communication skills, and a capacity to operate in a fast-paced, global environment.

Qualifications

• 12+ years of experience in marketing strategy, business planning, or related field.
• Proven ability to develop marketing strategies that drive measurable outcomes.
• Strong narrative skills for executive audiences.
• Excellent communication and stakeholder influence across functions.
• Solid analytical and financial acumen with budgets and metrics.

Responsibilities

• Lead development of Apple Marketing's annual and multi-year strategy aligned with priorities.
• Identify trends, competitive dynamics, and market opportunities for Apple Marketing.
• Collaborate with product marketing, brand, and PR for cohesive initiatives.
• Synthesize inputs into a unified view guiding decisions and funding.
• Own quarterly and annual marketing planning including budgets and goals.
• Establish rhythm of business with cadences and reviews across marketing.
• Identify gaps and dependencies, driving cross-team alignment.
• Ensure plans are integrated and sequenced for execution.
• Prepare strategic briefings and recommendations for senior leadership.
• Track progress and surface risks or opportunities to leadership.

Skills

Marketing strategy

Business planning

Management consulting

Executive communication

Financial acumen

Education

MBA

Advanced degree

Job description

Director, Marketing Strategy and Planning

Imagine what you could do here. At Apple, great ideas have a way of becoming outstanding products, services and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you could accomplish!Apple's Worldwide Marketing organization is one of the most respected in the world. This team crafts the strategy and creative storytelling that brings the product vision to life. It’s a collaboration that unites around a singular focus: ensuring that the world feels as passionately about our products as we do.

Description

To do that well, we need someone who can see the big picture, connect the dots across teams, and drive the planning processes that bring our strategies to life. The Director of Marketing Strategy and Planning is a critical leadership role that sits at the center of how our marketing organization thinks, plans, and operates.In this role, you will partner closely with the SVP Worldwide Marketing and senior marketing leaders to shape strategy, drive integrated planning cycles, and ensure seamless coordination across functions. If you are someone who thrives in ambiguity, leads with clarity, and brings rigor and creativity in equal measure, we want to hear from you!As the Director of Marketing Strategy and Planning, you will serve as a strategic partner to the SVP Worldwide Marketing and the broader marketing leadership team.

Responsibilities

• Lead the development and articulation of Apple Marketing's annual and multi-year strategy, ensuring alignment with corporate priorities and business objectives
• Identify trends, competitive dynamics, and market opportunities that should shape how Apple marketing evolves
• Partner with product marketing, brand, and PR teams to develop cohesive strategies for priority initiatives
• Synthesize inputs from across the organization into a unified point of view that guides decision-making and resource allocation
• Own and drive the quarterly and annual marketing planning process, including goal setting, initiative prioritization, and budget coordination across all marketing functions
• Establish and maintain a rhythm of business for the marketing organization, including operating cadences, leadership reviews, and strategic planning meetings
• Identify dependencies and gaps across teams and proactively drive alignment to keep plans on track
• Serve as a connective tissue across functions, ensuring that plans are integrated, sequenced, and set up for successful execution
• Prepare strategic briefings, presentations, and recommendations for the SVP Worldwide Marketing and senior leadership
• Track progress against strategic priorities and surface risks or opportunities to leadership in a timely and actionable way
• Support the SVP Worldwide Marketing in preparing for board-level and executive team engagements related to marketing performance and direction

Minimum Qualifications

• 12+ years of experience in marketing strategy, business planning, management consulting, or a related field, ideally within a complex, matrixed organization
• Proven track record of developing marketing strategies that drive measurable business outcomes
• Exceptional ability to synthesize complex information and distill it into clear, compelling narratives for executive audiences
• Outstanding communication and interpersonal skills, with the ability to influence and align senior stakeholders across diverse functions
• Strong analytical and financial acumen; comfortable working with data, budgets, and performance metrics to inform strategic decisions

Preferred Qualifications

• MBA or advanced degree in a relevant field strongly preferred.
• Experience working in or with consumer technology, media, or premium brand environments is a strong plus
• Comfort working across time zones and in a globally distributed organization
• A collaborative, low-ego working style with a genuine commitment to the success of the team over individual recognition
• Passion for Apple's products, values, and mission
• Demonstrated ability to operate effectively in a fast-paced, high-stakes environment with competing priorities
• Proficiency in building executive-level presentations and strategy documents that drive decision-making
• Experience operating at the intersection of brand, product marketing, demand generation, and PR
• Deep experience leading cross-functional and cross-geo planning processes, including annual planning, goal setting, and portfolio prioritization

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $268,400 and $428,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs.

• Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan.

You’ll also receive benefits including:

• Comprehensive medical and dental coverage
• retirement benefits
• a range of discounted products and free services
• and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition
• discretionary bonuses or commission payments as well as relocation

Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

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