Director, Marketing Strategy - Enterprise Fleet Management

Enterprise Mobility; St. Louis (MO); On-site; USD 140,000 - 190,000; Full time

Job summary

Enterprise Mobility is seeking a Director of Marketing Strategy to lead B2B marketing initiatives for Enterprise Fleet Management. Based at our Clayton, MO headquarters, you will shape strategies, messaging, and go-to-market plans to drive awareness, leads, and account growth.

You will collaborate with Brand, Digital Strategy, Corporate Communications, IT, and Sales leadership to align programs with business objectives and deliver measurable results across the fleet-management portfolio.

Qualifications

• Bachelor's Degree in Marketing or related field.
• 10+ years of marketing experience.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Identify and validate value proposition and brand messaging to differentiate Enterprise Fleet Management.
• Develop and present marketing strategies to senior leadership to meet business objectives.
• Drive lead generation and account growth through B2B campaigns and sales enablement.
• Collaborate with Brand, Digital Strategy, Corporate Communications, and IT/sales to execute initiatives.
• Manage marketing budget and allocate resources effectively.
• Partner with product, digital, and insights teams for optimization and research.

Skills

Building relationships

Decision making

Ethics and values

Forward-thinking

Leading and inspiring people

Persuading and influencing

Planning and organizing

Education

Bachelor's Degree in Marketing, or related field

Tools

Salesforce CRM

Job description

Overview

As we continue to build a team who drives us forward, Enterprise's Global Marketing Department is excited to announce the opening of a

Director, Marketing Strategy – Enterprise Fleet Management!

This Marketing Strategy Director is responsible for developing B2B marketing strategies that deliver on business outcomes for Enterprise Fleet Management. The role requires the Marketer to leverage insights and historical performance to create and gain alignment for innovative marketing strategies and go-to-marketing plans that meet a broad range of objectives including: awareness and consideration; lead generation; and account growth. This role leads teams and initiatives to drive continuous improvement in product introductions; sales enablement, account onboarding, penetration, and retention. This position collaborates regularly with internal Brand and Digital strategy teams, Marketing activation teams, Corporate Communications, and EFM’s dedicated IT, Operations and Sales leadership. In partnership with B2B marketing peers, the Marketing Strategy Director – B2B has the opportunity to continue to evolve the Marketing Strategy practice for Enterprise Mobility.

Enterprise Fleet Management is a full-service fleet management business serving companies, government agencies and organizations who rely on vehicles for their operations. With a North American fleet of 770,000 and growing, this is an outstanding opportunity to fuel growth for Enterprise Mobility.

This position is located at our Corporate Headquarters in Clayton, MO.

Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.

Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level

Enterprise Mobility is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands through its integrated global network of independent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $39 billion in revenue through a network of more than 9,500 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

Responsibilities

• Identify and validate value proposition, brand positioning, messaging and marketing opportunities that differentiate Enterprise Fleet Management in the market and drive business growth, socializing with stakeholders and leading implementation of approved initiatives
• Develop and present marketing strategies to senior Leadership designed to accomplish overall business objectives built from insights and data
• Identify opportunities and methods to engage prospecting B2B targets to drive leads to Sales
• Work with marketing channel partners to develop marketing materials and programs to drive new account growth and ancillary product sales
• Work collaboratively with Enterprise Fleet Management to develop marketing plans, presentations, and sales tools to support new and existing products
• Partner with Digital Product team to optimize owned digital properties (content development and management, and conversion strategies)
• Partner with Global Insights Team on needed customer and market research: customer interviews, survey feedback, win/loss reports, and competitive analysis
• Maintain and protect Enterprise Fleet Management brand in the implementation of all B2B and industry messaging
• Effectively develop, manage, and influence Enterprise Fleet Management marketing development budget
• Act as a thought leader and set the example within the Marketing Department; act as a reliable consultant to the team’s management

In addition to these job functions, candidates will also need to display proficiency in the following Competencies:

Competencies

• Building Relationships
• Decision Making
• Ethics and Values
• Forward-Thinking
• Leading and Inspiring People
• Persuading and Influencing
• Planning and Organizing

Equal Opportunity Employer/Disability/Veterans

Qualifications

Required

• Bachelor's Degree in Marketing, or related field
• Must have ten (10+) years or more of Marketing experience
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Preferred

• Demonstrated ability to develop ROI based marketing approach
• Experience with Salesforce CRM for Marketing campaigns and reporting
• Portfolio of work that includes successful product launch marketing with tangible impact to customer and sales
• Experience in developing impactful marketing automation and sales enablement resources