Director, B2B Marketing Strategy

Enterprise Holdings; St. Louis (MO); On-site; USD 180,000 - 240,000; Full time

Job summary

Enterprise Holdings is seeking a Director of Marketing Strategy for Enterprise Fleet Management at our Clayton, MO headquarters. You will lead B2B marketing strategy, align insights across brand, digital, and sales teams, and shape go-to-market plans for growth in a complex fleet management market.

Responsibilities include developing strategic marketing programs, coordinating with IT and operations, and driving demand, enablement, and retention initiatives that advance enterprise mobility goals.

Qualifications

• Bachelor's degree in marketing or related field.
• 10+ years of marketing experience.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Identify and validate value proposition, brand positioning, messaging and marketing opportunities that differentiate Enterprise Fleet Management and drive growth.
• Develop and present marketing strategies to senior leadership based on insights and data.
• Identify opportunities to engage prospecting B2B targets to drive leads to sales.
• Collaborate with channel partners to create materials and programs for new account growth.
• Develop marketing plans, presentations and sales tools to support products.
• Partner with Digital Product to optimize owned digital properties and conversion strategies.
• Work with Global Insights on customer research, surveys, win/loss, and competitive analysis.
• Maintain brand protection across B2B and industry messaging.
• Develop and manage the marketing budget for the department.
• Act as a thought leader and reliable consultant within the Marketing Department.

Skills

Relationship Building

Decision Making

Ethics and Values

Forward Thinking

Leading People

Education

Bachelor's Degree in Marketing

Tools

Salesforce CRM

Job description

Enterprise Holdings is seeking a Director of Marketing Strategy for Enterprise Fleet Management at our Clayton, MO headquarters. You will lead B2B marketing strategy, align insights across brand, digital, and sales teams, and shape go-to-market plans for growth in a complex fleet management market.

Responsibilities include developing strategic marketing programs, coordinating with IT and operations, and driving demand, enablement, and retention initiatives that advance enterprise mobility goals.