Director, Marketing Strategy Consulting (LATAM)

EPAM Systems; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

EPAM Systems Inc. in the United States seeks a Director of Marketing Strategy Consulting to guide CMOs and senior leaders, shaping strategy for major engagements and helping secure new business across LATAM and global markets.

The role blends subject-matter leadership with presales and solution design. You will lead discovery, architect proposals, RFIs, RFPs and SOWs, and transition to delivery while nurturing executive relationships.

Qualifications

• 12+ years in digital marketing, marketing strategy or consulting in an agency or services environment.
• 6+ years in client-facing consulting with senior decision-makers.
• Extensive expertise across the digital marketing mix: search, paid media, content, social, CRM, analytics.
• Established depth in at least one specialty such as SEO/GEO, performance media or marketing tech.
• Strong grasp of AI in marketing, including AI search and personalized experiences.
• Experience in scoping, estimating and pricing like retainer, fixed fee or time-and-materials.
• Proficiency with GA4, Looker Studio, Adobe, Salesforce Marketing Cloud, Semrush or Ahrefs.

Responsibilities

• Support CMOs and digital leaders in shaping strategy around acquisition, retention, loyalty and brand growth.
• Bring extensive digital marketing knowledge across search, paid media, content, social and lifecycle.
• Lead AI initiatives in marketing, including AI search and personalization strategies.
• Develop KPIs, attribution methodologies and marketing effectiveness frameworks.
• Drive discovery through workshops and interviews to define solutions and roadmaps.
• Create compelling proposals and content for RFIs, RFPs and SOWs, then guide delivery.

Skills

Digital marketing

Presales

Client-facing consulting

Strategic thinking

Executive communication

Bilingual Spanish-English

Tools

GA4

Looker Studio

Adobe

Salesforce Marketing Cloud

Semrush

Ahrefs

Job description

We're searching for a Director, Marketing Strategy Consulting to come aboard our team. Are you a seasoned marketing strategist who finds satisfaction in transforming complicated marketing issues into straightforward, successful solutions? Do you relish the chance to advise CMOs, steer strategy for high-profile engagements and help secure new business? If your background includes 12+ years across digital marketing and consulting, a strong history in presales and solution building, and fluency in both Spanish and English, we have a compelling opportunity waiting for you As Director, Marketing Strategy Consulting, you'll stand out as a recognized authority across the full spectrum of digital marketing, carrying specialized depth in at least one area and a sharp perspective on how AI, including AI search and GEO, is transforming the industry. You'll guide clients spanning LATAM and the global market, strengthen the quality of our delivery, and shape our service offerings You'll also work in partnership with our growth and account leaders to develop and secure new business, leading discovery work, architecting solutions and taking charge of the expert content embedded in proposals, RFIs, RFPs and SOWs Within this role, approximately two-thirds of your time is devoted to subject matter leadership, which includes counseling clients on marketing strategy, overseeing the quality of delivery and shaping our offerings. The other third centers on presales and solution design. You'll function between a hands-on specialist role and a Managing Director, Growth position. You bring the expertise that helps secure business, while growth and account leads handle the pipeline and commercial dynamics Ready to influence how major brands scale within an AI-powered landscape?

Responsibilities

• Function as a reliable marketing strategy consultant, supporting CMOs and digital leaders in shaping strategy around customer acquisition, retention, loyalty, personalization and brand growth
• Contribute extensive digital marketing knowledge spanning search (SEO, GEO and paid), media, content, social, CRM and lifecycle, marketing automation, eCommerce, CRO and analytics
• Spearhead AI initiatives within marketing, clarifying how AI search, generative content and AI-driven personalization are altering how brands engage and convert customers, along with recommended client actions
• Lead marketing maturity evaluations addressing operating model, martech stack, data, content operations and measurement, translating insights into prioritized roadmaps
• Develop KPI frameworks, attribution methodologies and marketing effectiveness strategies that connect marketing efforts to business results
• Link strategy with execution by bringing together specialists across search, media, CRM, content, data and martech into one cohesive solution
• Craft service packages, assessment frameworks, accelerators, case studies and reusable proposal content
• Drive thought leadership through publishing viewpoints, presenting at events and webinars, and informing clients and colleagues about the evolving marketing landscape
• Define quality standards, examine key deliverables and guide consultants across the delivery team
• Work alongside client partners, account and delivery managers on priority accounts, identifying opportunities to grow scope within current relationships
• Identify opportunities arising from client cues, market developments such as AI in marketing, partner engagement and assessment results, converting them into new discussions
• Build trust-based relationships with CMOs and Heads of Digital, eCommerce, Brand, Growth and Customer Experience, navigating intricate enterprise structures
• Guide discovery through workshops, stakeholder interviews, maturity assessments and quick-win audits or proofs of value that lead to expanded engagements
• Assess opportunities methodically, considering need, fit, budget, timing, stakeholder access and competitive factors, providing a definitive go/no-go determination
• Design the solution by turning client challenges into a problem statement, approach, phasing, team composition, effort estimates, assumptions and success indicators
• Take responsibility for expert content across proposals, RFIs, RFPs and SOWs, including solution narratives, scope, deliverables, assumptions, dependencies and acceptance criteria, supplying credentials and pricing input with the commercial team
• Present and advocate for the solution confidently during oral sessions, executive meetings and client presentations tailored to specific audiences
• Transition responsibilities cleanly to delivery, continuing involvement as a senior advisor, monitoring client satisfaction and encouraging renewals and extensions
• Keep the CRM pipeline updated, document win/loss takeaways, and transform successful tactics into repeatable growth strategies

Requirements

• 12+ years working in digital marketing, marketing strategy or marketing consulting, preferably within an agency, consultancy or marketing services environment
• 6+ years in client-facing consulting capacities, presenting and promoting ideas to senior decision-makers
• Extensive expertise throughout the digital marketing mix, including search, paid media, content, social, CRM and lifecycle, marketing automation, CRO and analytics
• Established depth in at least one specialty, such as SEO/GEO, performance media, CRM or marketing technology
• Strong grasp of how AI and LLMs are reshaping search, content and customer engagement
• Commercial knowledge of scoping, estimating and pricing approaches like retainer, fixed fee and time and materials, as well as understanding of enterprise marketing service procurement
• Practical familiarity with marketing and analytics tools such as GA4, Looker Studio, Adobe or Salesforce Marketing Cloud, and Semrush or Ahrefs
• Track record of elevating marketing performance, including acquisition, conversion, retention and revenue, for large enterprise brands
• Established presales and solution design experience, having built and written proposals, RFI/RFP responses and SOWs, and designed multi-disciplinary solutions that led to deals won or expanded accounts
• Ability to provide evidence of this work during interviews, such as anonymized proposals, solution designs, SOWs or pitch materials, together with results delivered
• Exceptional storytelling, writing capability and executive presence, skilled at translating complex topics for general audiences
• Strongly self-motivated and collaborative, at ease building momentum without excessive process
• Fluency in Spanish and English (C1+ in both), covering written and verbal communication
• Nice to have Portuguese language proficiency, supporting coverage of Brazilian client accounts
• Direct SEO/GEO experience, including work optimizing for AI answer engines
• Background with martech and DXP platforms such as Adobe, Salesforce, Contentful or commercetools
• History of establishing a new practice or service offering from the ground floor
• Deep sector knowledge in industries such as retail, CPG, financial services or travel
• Established presence within the marketing community through speaking engagements, articles or published research