Director, Marketing Strategy & Analytics

InvoiceCloud, Inc.; Boston (MA); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, vision, life & di

401(k) plan with company match

Flexible Time Off

Job summary

InvoiceCloud, Inc. in Boston, MA seeks a Director of Marketing Strategy & Analytics to lead strategic and analytical initiatives across Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing.

Hybrid work arrangement with a high-impact, data-driven mindset will guide investment decisions and AI-enabled growth strategies. The ideal leader will turn ambiguous questions into working models, influence senior leaders, and scale the function as the business expands, driving

Qualifications

• 10+ years in strategy, FP&A, consulting, or analytics.
• Understanding revenue drivers and GTM marketing impact.
• Hands-on AI experience building models or automating workflows.
• Proficient in financial and marketing modeling in spreadsheets.
• Experience presenting to executives and influencing decisions.
• B2B SaaS or fintech experience a plus.

Responsibilities

• Structure ambiguous problems by framing the question, defining the approach, and driving to an answer, with cross-functional partners.
• Review marketing tech stack and data flows; recommend tools to keep, replace, or consolidate for an AI-forward system.
• Be the data thought partner for the CMO by providing insights, testing assumptions, and preparing for executive and board conversations.

Skills

Strategy

FP&A

Marketing analytics

AI in business

Financial modeling

Executive communication

Cross-functional collaboration

Education

MBA or equivalent

Tools

SQL

BI tools

Job description

Success Profile

InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.

We are seeking a Director, Marketing Strategy & Analytics to join our Marketing team in Boston, MA (hybrid), reporting to the Chief Marketing Officer. Marketing is in the middle of an AI transformation, and this leader will serve as the CMO's strategic and analytical partner across Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing.

The ideal candidate is a leader who can take an ambiguous question with no existing infrastructure and turn it into a working model and a clear recommendation, influencing senior leaders and cross-functional peers without relying on formal authority. This role is designed to grow: as the function scales, so will the scope, team, and level.

Results-Driven

• Build financial and marketing models from scratch, such as budget allocation, funnel and pipeline, ROI, forecasting, and scenario planning, and turn them into decisions leaders can act on.
• Measure what's working by building the models and scorecards that show whether AI is improving speed, cost, quality, and growth.
• Run the marketing leadership cadence by owning planning cycles, QBRs, priorities, metrics reviews, and follow-through, keeping the leadership team organized and accountable.

Customer-Centric

• Partner with the CMO and marketing leaders to help decide where to invest, what to build, and how to measure results.
• Scope and direct the work for our marketing teams by turning big ideas into clear priorities, owners, and success metrics, and keeping momentum across teams.
• Lead through influence by aligning cross-functional peers and senior leaders without relying on formal authority.
• Act as the cross-functional partner to every marketing team, working with Corporate Marketing, Customer Marketing, Demand Generation, and Product Marketing to find where AI can improve campaigns, creative, web, and day-to-day work, and helping each team scope, prioritize, and adopt it.
• Change how our teams work by shaping new ways of working across marketing, including how work gets planned, handed off, reviewed, and shipped, and bringing teams along so the changes stick.
• Set the standards by defining what gets automated, what stays human, and how we keep quality high.

Strategic

• Structure ambiguous problems by framing the question, defining the approach, and driving to an answer, on your own or with partners in Sales, Finance, Product, and RevOps.
• Review our tech stack by leading an open review of marketing's tools and data flows, and recommending what to keep, replace, consolidate, or build so the whole system is AI forward.
• Be the CMO's data thought partner by bringing insight, not just reporting: pressure-test assumptions, surface trade-offs, and prepare the CMO for executive and board conversations.

Requirements

• 10+ years of progressively responsible experience in strategy, FP&A, consulting, marketing ops/analytics, or growth; an MBA or equivalent experience is a plus
• Demonstrated understanding of revenue drivers, unit economics, go-to-market, and how marketing drives growth
• Hands-on experience using AI to do real work, such as building models, automating workflows, or scoping AI-enabled systems, and the ability to determine when AI is, and isn't, the right tool
• Proficiency building financial and marketing models in spreadsheets, with experience in financial modeling, marketing modeling, or both, and the ability to go from a blank sheet to a workable, defensible model without existing infrastructure
• A record of structuring ambiguous problems and solving them independently or in collaboration
• Experience presenting analysis and recommendations to executives and senior leaders and influencing decisions
• Ability to communicate complex analysis clearly and persuasively in writing
• Track record of seeking feedback and building new skills
• Experience evaluating tools, processes, and ways of working with a systems and operations lens is a plus
• B2B SaaS or fintech experience is a plus
• Experience with BI tools or SQL is a plus

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays