Director, Marketing, skinbetter science US

L'Oreal USA, Inc; New York (NY); Hybrid; USD 128,000 - 180,000; Full time

Benefits offered by this job

Hybrid work policy

Medical, Dental, Vision

401K and Pension

Job summary

skinbetter science is seeking a Product Marketing Director in the US to lead the strategic vision, brand equity, and commercial acceleration of the brand in the U.S. You will own the AlphaRet portfolio and drive 360 campaigns in collaboration with Sales, Digital, Medical Relations, and Global Marketing.

You will translate market analytics into growth opportunities, mentor marketing peers, and orchestrate cross-functional initiatives across B2B and D2C channels while ensuring ROI and market share

Qualifications

• Bachelor's degree in a related field.
• 7+ years of experience in strategic marketing, branding and product management in consumer goods or luxury/beauty.
• Experience in professional skincare or B2B-medical space is a plus.
• Strong presentation and communication skills.

Responsibilities

• Define and drive the 3-year roadmap and annual marketing strategy for AlphaRet franchise and key innovations.
• Lead launches and 360 campaigns with cross-functional teams (Sales, Media, Digital, Brand Engagement, Medical Relations).
• Scale hero franchises using data analytics and portfolio lifecycle management.
• Partner with Demand Planning and Operations to forecast inventory and align activations with stock.
• Oversee omnichannel content for B2B and D2C touchpoints.
• Synthesize insights for executive reviews and influence product development with Global Marketing.

Skills

Strategic vision

P&L leadership

End-to-end launches

Franchise & portfolio management

Omnichannel strategy

Stakeholder management

People leadership

Cross-functional collaboration

Executive presence

Education

Bachelor's degree

Tools

Excel

Word

PowerPoint

Job description

Job Title: Director, Marketing, skinbetter science US

Brand: skinbetter science

Location: El Segundo, CA or New York, New York

Who We Are:

At L'Oreal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and skinbetter science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.

skinbetter science was formed in 2016 to establish a new biotech-based paradigm in skincare. Our innovative approach is built on three pillars: a technology pipeline of scientific innovation across multiple skincare categories, rigorous clinical substantiation of the safety and efficacy of the products developed from these novel technologies, and a partnership with dermatologists, plastic surgeons, and other healthcare professionals in the aesthetic medical community to deliver best-in-class skincare solutions to their patients.

What You Will Do:

As the Product Marketing Director for skinbetter science, you will spearhead the strategic vision, brand equity, and commercial acceleration of the brand in the U.S., with direct ownership of the flagship AlphaRet portfolio and strategic brand-building special projects. Reporting to the AVP, you will define and execute the comprehensive 360 product and marketing strategy that drives and sustains the #3 professional aesthetics brand in the market.

You will operate as a strategic business leader, translating market analytics into long-term growth opportunities, mentoring marketing peers, and acting as the primary cross-functional orchestrator across B2B (medical aesthetic channels) and D2C ecosystems.

What We Are Looking For:

• Strategic Vision & P&L Leadership: Define and drive the 3 year roadmap and annual marketing strategy for the Alpha Ret franchise and key innovation pipelines; accountable for driving top-line growth, market share, and marketing ROI.
• End-to-End Launch Orchestration: Lead high-impact, disruptive product launches and 360 campaigns from conception to execution, aligning cross-functional partners in Sales, Media, Digital, Brand Engagement, Medical Relations, Education, and Global Marketing.
• Franchise & Portfolio Management: Scale hero franchises through advanced data analytics, consumer behavior insights, and proactive portfolio lifecycle management.
• Supply Chain & Demand Alignment: Partner closely with Demand Planning and Operations to forecast accurate inventory needs, proactively manage supply risks, and ensure marketing activations are fully synchronized with stock availability.
• Omnichannel B2B & D2C Content Strategy: Oversee the creation, validation, and deployment of high-converting marketing materials tailored for both medical professional (B2B) and direct-to-consumer (D2C) touchpoints.

• Executive Presence & Stakeholder Management: Synthesize complex business insights into clear, persuasive strategic narratives for top management and executive committee reviews.
• Global & Local Synergy: Partner directly with the Global Marketing team to influence future product development, claims substantiation, and creative pipelines tailored to the U.S. professional landscape.
• People Leadership & Mentorship: Serve as a senior mentor to broader product marketing peers, fostering a culture of excellence, resilience, and cross-functional agility.

Preferred Qualifications:

• Bachelor's degree in a related field preferred
• 7+years of experience successfully guiding strategic marketing, branding and product management within a consumer goods business. Experience within luxury and/or beauty is strongly preferred.
• Knowledge of the professional skincare market and/or experience within B2B-Medical space is a plus
• Passionate about consumer trends and market needs within skincare
• Creative thinker who challenges the status quo
• Exceptional presentation skills
• Strong organizational skills
• Proven ability to multi-task and manage complexity
• Ability to work in a fast-paced environment and against tight deadlines
• Must possess a strong sense of image, attention to detail
• Strong written and verbal communication skills
• Ability to interact effectively and professionally to lead cross-functional departments
• Strong people management experience and must possess leadership capabilities
• Proficient in Microsoft Excel,Word and PowerPoint

As an integral part of our culture at L'Oreal, wellness is at our core. We not only offer a generous Benefits Package(Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will haveaccess to companyperkssuch as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oreal products as well as VIP Access to L'Oreal's Internal Shop for Discounted Products, and otherperkssuch as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

• Salary Range: $128,000-180,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)