Assistant Vice President, Global Marketing - skinbetter science DMI

L'Oreal USA, Inc; New York (NY); Hybrid; USD 148,000 - 213,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) and Pension Plan

Flexible Time Off

VIP Shop Discounts

Learning & Development Opportunities

Job summary

Skinbetter science is seeking an AVP of Global Marketing to lead global expansion, product launches, and brand internationalization. The role demands a strong DMI background, experience launching products, and developing junior talent within a fast-paced skincare environment.

Located in El Segundo, CA or Hudson Yards, NY with hybrid work expectations. You will partner with R&D, Packaging, and Consumer Insights to drive end-to-end lifecycle management, from concept to market, while delivering

Qualifications

• 8-11 years of related business experience.
• 4+ years in Global Marketing and Product Development in consumer-packaged goods or beauty.
• 3+ years of managing junior talent.
• Skincare experience is necessary.
• Fast-paced and agile environment experience.
• Collaborative work with Labs on new products or renovations.
• Experience launching and managing products through full life cycle.
• Experience briefing external creative agencies.
• Self-motivated with strong project management.
• Strong communication and leadership abilities.

Responsibilities

• Lead end-to-end product launches and 360 launches with cross-functional teams.
• Develop 3-year product innovation plans aligned with brand DNA.
• Oversee concept development, claims, packaging, and artwork.
• Manage junior talent and cross-functional partnerships with R&D, Packaging, Consumer Insights.
• Oversee market research analyses and global marketing activations.
• Develop materials for international meetings and present to senior management.

Skills

Global Marketing

Product Development

People Management

Skincare Experience

Agile Experience

Agency Management

Leadership

Presentation Skills

PowerPoint Proficiency

Interpersonal Skills

Tools

PowerPoint

Job description

Assistant Vice President, Global Marketing - skinbetter science DMI

Reports to: VP, Global Marketing

Location: El Segundo, CA or Hudson Yards, NY

Divisional Overview:

At Loreal Dermatological Beauty (LDB), we make a difference to the lives of millions of consumers by improving the health and beauty of their skin, through every stage of life. Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and newly acquired Skin Better Science) lead the way in skincare innovation, offering safe and effective products and services that deliver on their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists, and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health. Our mission is to make a positive impact on people's lives. We are driven by human values of trust, respect, and authenticity. Our teams work in a dynamic, supportive environment and on meaningful projects that are changing the future of medical beauty. If you want to lead in innovation, technology, & research, and you care about collaborating with passionate colleagues, serving communities, & acting for the planet, please join us!

Skin Better Science:

In 2016, skinbetter science set out to create a new paradigm in skincare, not only for patients, but for the physicians, nurses, aestheticians and surgeons who help patients achieve beautiful skin. Our award-winning products are backed by a diverse team with decades of experience in clinical research and development (in powerhouse products like Restylane and Dysport) and furthered by a continued commitment to the study of skincare science and the introduction of new technologies.

In 2022 L'Oreal acquired Skin Better Science where it joined the dynamic LDB Division.

Who we are looking for:

Skin Better Science is looking to enrich our Global Marketing Team by recruiting an AVP of Global Marketing. The AVP of Global Marketing will play a key role in Skin Better Science's global expansion, product launches, and brand internationalization. We are looking for a candidate with a strong DMI (global marketing) background, and experience managing and launching products and managing and developing junior DMI talent. The ideal candidate will also be driven, comfortable working in a fast-paced environment, and possess skincare development experience.

Job Description:

Manage New Product Development:

• Responsible for end-to-end project launch (insights, concept, formula direction/approval, packaging design, artwork, claims, CSAR, launch strategy) and partnership with China teams to ensure a comprehensive and on-time 360 launch
• Using consumer and scientific insights, trends, and product knowledge, build 3-year product innovation plan for China that addresses business needs and meets Brand DNA. Partner with Labs and Industrial Development team to ensure product feasibility and appropriate development timelines.

7Oversee concept development: incorporation of consumer and scientific insights to create meaningful and innovative product positioning, in alignment with business needs and brand equity.

• Oversee product development process, including formula approvals, for both new products and existing product reformulations.
• Oversee the end-to-end claims process, including clinical testing and medical studies.
• Ensure the overall feasibility and profitability of projects through cost of goods management.
• Create vision for product packaging and work with creative on package development. Oversee artwork process including reviewing and approving all mechanicals.

Manage Junior Talent:

• Guide junior talent through the complete product lifecycle, from translating consumer insights and trend analysis into breakthrough product concepts to executing global go-to-market strategies.
• Foster an environment that encourages junior marketers to propose disruptive product ideas, experiment with novel formulations or packaging concepts, and challenge traditional approaches.
• Empower team members to lead cross-functional initiatives, building strong partnerships with R&D, Packaging, Consumer Insights, and Global Markets to bring innovative products to life.
• Elevate the team's expertise in global product positioning, storytelling, and omnichannel marketing execution to ensure junior talent masters both the creative and strategic sides of product innovation.

Market Research:

• Oversee market / consumer / physician research and analyses to provide insights on brand challenges, risks, and opportunities.
• Work with Global Consumer Research to analyze global category research and develop action plans brand.

Manage Global Marketing Activations:

Work with cross-functional partners and agencies to:

• Brief and create integrated consumer launch plans including hero assets, POS displays, social assets, PDP copy, social activations, educational videos, and more.
• Brief and create medical activation plans including medical conference activations, Ad Board presentations, core visual aids, and more.
• Ensure content meets the Brand DNA.

Strategic Meeting Management:

• Support management meeting agendas for international meetings.
• Develop materials and ensure quality of those presented.
• Effectively present to senior management.

Job Requirements:

• 8-11 years of related business experience.
• 4+ years prior experience in Global Marketing and Product Development in consumer-packaged goods or beauty.
• 3+ years successfully managing junior talent
• Skincare experience is necessary.
• Experience working in a fast-paced and agile environment.
• Experience working collaboratively with Labs on new products or renovations.
• Experience successfully launching and managing a new product or renovation through its entire life cycle.
• Experience briefing and managing external creative agencies to bring creative concepts to life.
• Proactive, ability to self-manage projects, ability to overcome obstacles independently.
• Strong proficiency in Microsoft Suite, especially PowerPoint.
• Presentation skills: ability to influence internal and external stakeholders through persuasive presentations.
• Leadership skills: ability to demonstrate leadership within brand team and cross-functional partners.
• Excellent Interpersonal Skills (written and oral).
• Demonstrates L'Oreal Competencies: Leadership, Entrepreneurship, Achiever, and Innovator.

What's in it for you?

• Salary Range: $147,700 - $213,300 (Actual compensation will depend on a variety of job-related factors, which may include geographic location, work experience, education, and skill level.)
• Competitive Benefits Package (Medical, Dental, Vision, 401(k), Pension Plan)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays, & More!)
• Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-Learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Work Authorization & Location Requirements

• Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship is offered for this role.
• Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

Your Future Team

Marketing at L'Oreal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies, focusing on all that big data has to offer. Come join our dynamic team!

We Are Committed and Engaged

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyway! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.