Director, Marketing Operations

Scenic - Luxury Cruises & Tours; Hollywood (FL); On-site; USD 80,000 - 130,000; Full time

Job summary

An established industry player in luxury travel is seeking a Director of Marketing Operations to lead their marketing initiatives. This strategic role involves overseeing email and digital marketing, managing project workflows, and leveraging data insights to optimize performance. The ideal candidate will have extensive marketing experience, strong leadership skills, and a passion for excellence in execution. Join a dynamic team that thrives in a fast-paced environment, where your contributions will enhance the travel experience for customers across the U.S. and LATAM markets. This is an exciting opportunity to shape marketing strategies and drive impactful results in a growing organization.

Benefits

Generous vacation and paid time off policy

Medical/dental/vision insurance

401k (match)

Healthcare spending or reimbursement accounts

Employee discounts

Qualifications

• 8+ years of marketing experience, with 3+ years in marketing operations.
• Strong knowledge of email marketing platforms and digital campaign management.

Responsibilities

• Oversee email marketing campaigns and digital media programs.
• Develop scalable marketing processes and manage project tracking.

Skills

Email Marketing

Digital Marketing

Project Management

Data Analysis

Leadership

Communication Skills

Marketing Automation

Collaboration

Tools

PowerBI

Google Analytics

Tableau

Monday.com

Job description

About Scenic Group:

From humble beginnings in Newcastle, Australia, to a global company with business centers in Australia, New Zealand, Switzerland, USA, Canada, and the UK, Scenic and Emerald Cruises are a true success story within the travel industry. The Scenic story began in 1986, when our founder Glen Moroney began operating coach tours throughout Australia, quickly expanding into New Zealand, Norfolk Island, and South Africa. By the end of the decade, Scenic was hosting tours to Canada and Alaska, and in 2008 we launched our unique Space-Ships and began offering luxury all-inclusive river cruises throughout Europe. In 2019, Scenic also launched the World’s First Discovery yacht, Scenic Eclipse. Emerald Cruises was formed in 2013 to offer a contemporary and inclusive cruise experience. Fast forward to 2025 and we have 10 Star-Ships sailing the rivers of Europe and Southeast Asia, and two ultra-luxury yachts that explore the most desirable coastlines and oceans.

Scenic Group located in Hollywood, FL is looking to hire a Director, Marketing Operations to join our team.

Position Overview:

The Director of Marketing Operations will oversee the Email Marketing, Digital Marketing, Business Intelligence, and Marketing Services teams. This strategic leadership role ensures operational excellence, cross-team collaboration, and the execution of marketing initiatives aligned with business goals for Scenic Luxury Cruises & Tours and Emerald Cruises across the U.S. and LATAM markets. The Director of Marketing Operations reports to the Vice President of Marketing and plays a critical role in optimizing processes, data insights, digital performance, and project management across the department.

Key Responsibilities:

Marketing Operations & Strategy

• Develop and manage scalable marketing processes, workflows, and project tracking across all marketing initiatives.
• Lead operations reviews to drive efficiencies, standardize best practices, and continuously improve department output.

Digital & Email Marketing Oversight

• Manage the execution and optimization of all email marketing campaigns, customer journeys, and loyalty communications.
• Oversee website strategy, digital media programs, and lead generation initiatives to maximize performance and ROI.

Business Intelligence & Data Insights

• Partner with Business Intelligence analysts to translate data into actionable marketing insights.
• Monitor campaign KPIs, reporting cadence, and provide strategic recommendations based on performance metrics.

Project & Campaign Management

• Liaise between project owners and internal marketing services teams, ensuring on-time and on-brand delivery of marketing materials.
• Lead campaign kickoff meetings, status updates, and reporting post-campaign performance.

Collaboration & Vendor Management

• Act as a key point of contact for external vendors (digital agencies, email platforms, marketing software providers).
• Foster strong partnerships across internal teams, sales leadership, product development, and global marketing groups.

Key Competencies:

• Strategic thinker with operational discipline.
• Highly analytical and data-driven.
• Collaborative leadership style.
• Obsessed with execution excellence and optimization.
• Thrives in a fast-paced, entrepreneurial environment.

Qualifications & Skills:

• 8+ years of marketing experience, with a minimum of 3 years managing marketing operations or digital marketing teams.
• Excellent project management skills.
• Strong knowledge of email marketing platforms.
• Expertise in digital campaign management, website operations, and marketing automation.
• Experience with reporting tools (PowerBI, Google Analytics, Tableau, etc.).
• Proficiency in project management software (Monday.com preferred).
• Strong leadership, organizational, and communication skills.
• Cruise, luxury travel, or hospitality industry experience highly preferred.
• Self-starter approach to work, with an eagerness to take responsibility and consistently exceed objectives.
• Positive attitude, professional demeanor and adaptable to a changing environment.

Location:
Hollywood, FL (Required)

Work authorization:
United States (Required)

What we offer:

• Generous vacation and paid time off policy.
• Medical/dental/vision insurance.
• 401k (match).
• Dental insurance.
• Healthcare spending or reimbursement accounts such as HSAs or FSAs.
• Retirement benefits or accounts.
• Employee discounts.