Director, Marketing Enablement & Personalization (Hybrid)

Carnival Corporation; Miami (FL); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Cruise and travel privileges for you/2

Health benefits

401(k)

Job summary

Carnival Corporation, a leading global cruise company, seeks a Director of Marketing Enablement to own the marketing technology stack for Princess Cruises. You will architect and operate Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, and Salesforce Marketing Cloud, shaping data models, identity resolution, and personalization at scale.

This is a technical leadership role requiring strong architecture, stakeholder management, and cross-functional collaboration with IT, Data &

Qualifications

• Bachelor's degree in a related field.
• 10+ years in marketing technology, data engineering, or solution architecture.
• Hands-on experience with enterprise marketing stacks (ADOBE, SFMC).

Responsibilities

• Own martech stack architecture, configuration, and admin.
• Design data schemas (XDM), identity resolution, and segmentation.
• Manage deployments, environments, governance and documentation.
• Design and deliver data integrations between martech and source systems.
• Lead the enablement roadmap and delivery for marketing campaigns.

Skills

Leadership

Strategy & Roadmap

Cross-functional collaboration

SQL/Data modeling

Education

Bachelor's degree in a related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Salesforce Marketing Cloud

API/Data integration

Job description

Carnival Corporation, a leading global cruise company, seeks a Director of Marketing Enablement to own the marketing technology stack for Princess Cruises. You will architect and operate Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, and Salesforce Marketing Cloud, shaping data models, identity resolution, and personalization at scale.

This is a technical leadership role requiring strong architecture, stakeholder management, and cross-functional collaboration with IT, Data &