Director, Marketing - Creative

Firefighters First Credit Union; United States; Remote; USD 126,000 - 141,000; Full time

Job summary

Firefighters First Credit Union is seeking a Director, Marketing - Creative to lead brand strategy and execution across various channels. This remote position involves oversight of brand storytelling and visual identity, collaborating with teams to enhance brand reputation and drive member engagement.

Qualifications

• Seven years of experience in brand management or marketing.
• Minimum 3 years of leadership experience.
• Proficiency in developing brand strategies across channels.

Responsibilities

• Lead and approve creation of high-quality content.
• Define and evolve the brand’s vision and visual identity.
• Manage public relations initiatives and boost visibility.

Skills

Creative direction

Brand management

Public relations

Education

Bachelor’s degree in marketing

Master’s degree preferred

Tools

Adobe Creative Suite

Job description

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Firefighters First Credit Union provided pay range

This range is provided by Firefighters First Credit Union. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$126,763.00/yr - $140,848.00/yr

Salary Range: $126,763.00 To $140,848.00 Annually

This is a Remote Position.

Firefighters First Federal Credit Union has proudly been serving the firefighter community since 1935. We have built trusting relationships within the fire family as the nation’s largest exclusive firefighter credit union. Our commitment to providing our members with exceptional financial products and services, along with our legendary service, has allowed us to grow our membership nationally. Join a team that values its employees, invests in professional growth, and makes an impact in the firefighter community.

Currently, we have an immediate opening for a Director, Creative Brand to join our team! The Director, Creative Brand, is responsible for developing and executing a cohesive brand strategy across all channels, ensuring consistent brand representation both internally and externally. This role leads brand storytelling, visual identity, and creative direction, overseeing all aspects of brand expression to drive member engagement, enhance brand reputation, and support organizational goals. The Director collaborates closely with cross-functional teams to ensure brand integrity and alignment with the credit union's mission, values, and strategic objectives.

Primary Responsibilities:

• Defining and evolving the brand’s vision, voice, tone, and visual identity across all platforms, both internally and externally.
• Leading and approving the creation of high-quality, on-brand content, including design, video, digital assets, and copy.
• Providing strategic creative direction to internal teams and external partners, ensuring brand consistency.
• Owning and managing public relations initiatives such as press releases, industry events, and media opportunities to boost visibility.
• Partnering with cross-functional teams to produce impactful marketing collateral that supports campaigns and organizational goals.
• Ensuring front-line communications reflect a cohesive brand voice through collaboration with departments and stakeholders.
• Tracking performance metrics and industry trends to inform innovation and maintain brand relevance.

Leadership Responsibilities:

• Regularly meeting with each team member to coach and mentor to ensure alignment around FFCU’s mission, vision, and values.
• Providing team members with training, tools, and resources to successfully perform their jobs.
• Holding teams accountable for meeting all service level agreements, ensuring the team’s work is accurate/efficient, and providing coaching, feedback, or training as needed.
• Providing and ensuring development opportunities are available for team members as part of their overall career path with the Credit Union.
• Leading change by identifying opportunities that consistently raise the bar and improve service levels.
• Assisting the Credit Union with executing the business plan of the organization.

Basic Qualifications:

• Education: Bachelor’s degree in marketing, Graphic Design, Communications, or a related field; Master’s degree preferred.
• Seven years of experience in brand management, creative direction, public relations, or marketing.
• Minimum 3 years of experience in a leadership role, managing/supervising employees.
• Proven experience in developing and implementing successful brand strategies across multiple channels.
• Financial services or credit union experience required.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
• All candidates must be bondable and maintain bondable status throughout employment in accordance with credit union regulatory requirements.

Firefighters First Federal Credit Union is an Equal Employment Opportunity employer. We do not discriminate based upon race, color, religion, age, gender, marital status, physical or mental disability, medical condition, pregnancy, sexual orientation, gender identity or expression, national origin, veteran status, genetic information, or any other status protected under federal, state, or local law. Firefighters First Federal Credit Union is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact Human Resources at [e-mail].

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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