Director, Product Marketing - Hexagon BSI, Marketing & Communication

Leica Geosystems AG; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Hexagon Geosystems is seeking a Director of Product Marketing to lead marketing initiatives for Building Solutions services. This strategic position will involve crafting effective product messaging, developing go-to-market strategies, and enhancing product positioning through collaboration across departments. The ideal candidate will have extensive experience in B2B product marketing within the tech sector, particularly focusing on SaaS and AECO technology.

Benefits

Paid Time Off

401k matching up to 6%

Medical, Dental, Vision

Tuition reimbursement

Employee & Family Assistance Program

Qualifications

• 7+ years of B2B product marketing experience, ideally in technology or SaaS.
• Proven track record of executing product marketing strategies that drive measurable results.

Responsibilities

• Own and execute go-to-market strategies for new products.
• Conduct market, competitor, and customer research to identify trends and opportunities.
• Collaborate with sales and account teams to develop enablement tools.

Skills

B2B product marketing

Content strategy

ABM

Multichannel campaigns

Buyer journey mapping

Communication

Project management

Analytical mindset

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

Marketing Cloud

Google Analytics

WordPress

Figma

Pendo

Job description

Director, Product Marketing - Hexagon BSI

United States

Job Description

At Hexagon Building Solutions Integrated (BSI), we integrate cutting-edge reality capture technology with unparalleled customer service to deliver exceptional construction documentation services. Our offerings include versatile video, UAV, 3D, webcam, and photo services tailored to a wide range of construction projects across diverse industries. With sophisticated tools, a proprietary software platform, and a professional team operating in over 80 global markets, Hexagon BSI strives to be the ultimate one-stop provider for visual documentation services.

This strategic role will lead the development and execution of product marketing initiatives that drive awareness, engagement, and adoption of Building Solutions services. You'll be responsible for crafting compelling product messaging, creating go-to-market strategies, and collaborating across departments to align product positioning with business goals. You'll act as a key connector between product, sales, and marketing, using insights from market research and customer feedback to inform campaign development and optimize performance. This is a hands-on leadership opportunity ideal for a data-driven, creative marketer with experience in B2B SaaS and AECO technology.

Responsibilities:

• Own and execute go-to-market strategies for new products and features, ensuring alignment from awareness to retention
• Develop clear product positioning, messaging, and use cases across a diverse portfolio
• Conduct market, competitor, and customer research to identify trends and opportunities
• Build and maintain detailed buyer and user personas, tracking behavior and decision-making processes
• Collaborate with sales and account teams to develop enablement tools, talk tracks, and playbooks
• Support the creation of thought leadership content to elevate brand authority
• Track key performance indicators for product marketing initiatives and optimize based on results

Desired Skills

Requirements

• 7+ years of B2B product marketing experience, ideally in technology or SaaS
• Proven track record of executing product marketing strategies that drive measurable results
• Strong grasp of content strategy, ABM, multichannel campaigns, and buyer journey mapping
• Familiarity with tools such as Salesforce, Marketing Cloud, Google Analytics, WordPress, Figma, and Pendo
• Excellent communication and project management skills with the ability to simplify complex topics
• Analytical mindset and a proactive, self-starter attitude with strong organizational skills

Desired Skills

Requirements

• 7+ years of B2B product marketing experience, ideally in technology or SaaS
• Proven track record of executing product marketing strategies that drive measurable results
• Strong grasp of content strategy, ABM, multichannel campaigns, and buyer journey mapping
• Familiarity with tools such as Salesforce, Marketing Cloud, Google Analytics, WordPress, Figma, and Pendo
• Excellent communication and project management skills with the ability to simplify complex topics
• Analytical mindset and a proactive, self-starter attitude with strong organizational skills

What we offer you:
In addition to competitive compensation and an engaging and collaborative business culture, Hexagon Building Solutions Integrated offers a comprehensive package of benefits including Paid Time Off, 401k matching up to 6% of compensation, Medical, Dental, Vision, Healthcare FSA & HSA and no cost Life Insurance.

Other insurance options including accident, critical illness, hospital care, accidental D&D and short & long-term disability are available at reduced/negotiated costs. We also offer tuition reimbursement, commuter benefits, pre-paid legal counsel, low-cost identity protection and Employee & Family Assistance Program.

Hexagon Building Solutions Integrated is an Equal Employment Opportunity and Affirmative Action employer. We are committed to considering all qualified applicants for employment without regard to race, religion, sex, national origin, disability, protected veteran status, or other characteristic protected by law.

At Hexagon, we work to be the place where a diverse mix of talented people want to come, to stay and do their best work. We know our company runs on the hard work and dedication of our passionate and creative employees, and that diversity of thought makes us better each day.
Click here to learn more about Hexagon’s vision, mission, and core values statements .

Job Family

Marketing Communications

Employment Type

Professional

City

Remote

Director, Product Marketing - Hexagon BSI | Hexagon Geosystems