Senior Director, Brand & Lifecycle Marketing

Cineverse; United States; Remote; USD 130,000 - 200,000; Full time

Job summary

Cineverse seeks a Senior Director, Brand & Lifecycle Marketing Consultant to lead marketing strategy across its streaming channels. The role involves driving performance through data-driven marketing initiatives, managing relationships with key stakeholders while ensuring brand consistency. This is a pivotal role in a fully remote setting aimed at maximizing growth and engagement across various channels.

Qualifications

• 8+ years of experience in brand and lifecycle marketing at a studio.
• At least 3 years in a leadership or director-level role.
• Financial acumen with experience managing multi-million-dollar marketing budgets.

Responsibilities

• Drive strategic direction and performance of brands across various channels.
• Oversee brand & lifecycle team and optimize marketing strategies.
• Develop and lead lifecycle marketing across platforms.

Skills

Leadership

Brand Marketing

Lifecycle Marketing

Strategic Planning

Data Analytics

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Job description

Senior Director, Brand & Lifecycle Marketing Consultant

Join to apply for the Senior Director, Brand & Lifecycle Marketing Consultant role at Cineverse

Senior Director, Brand & Lifecycle Marketing Consultant

Join to apply for the Senior Director, Brand & Lifecycle Marketing Consultant role at Cineverse

Cineverse is a global streaming technology and entertainment company with one of the world's largest portfolios of owned and operated streaming channels, all powered by its advanced, proprietary technology platform. Cineverse currently features enthusiast brands for subscription video on demand (SVOD), advertising-based video on demand (AVOD) and free, ad-supported streaming television (FAST) channels. Cineverse entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to some of the world's largest media, retail and technology companies. For more information, please visit www.cineverse.com.

NOTE: Cineverse is currently a 100% work-from-home company. While we may return to an office environment in the future, we do not have plans to return to an office setting at this time. When we return to an office environment, the incumbent may be required to work from the office on a part or full-time basis, as needed. We are committed to providing a safe work environment for all employees.

The Senior Director of Brand & Lifecycle Marketing consultant at Cineverse is responsible for driving the strategic direction and performance of the company's licensed and owned brands across home entertainment and ancillary windows: digital, physical, etc. This role serves as a cross-functional architect of integrated marketing strategies – ensuring title, catalog and brand consistency while driving growth across an evolving media landscape.

This individual will lead strategic planning across departments, own high-level filmmaker and licensor relationships, and champion a fan-first mindset – leveraging data and insights to craft innovative, high-impact campaigns and digital release strategies. The successful candidate will be a collaborative, forward-thinking leader with deep experience in lifecycle, licensing, and entertainment marketing across traditional and emerging channels. This consultant position is expected to last 6 months.

Key Responsibilities

• Act as a primary point for key titles in the ancillaries and high-end digital only releases – ensuring seamless communication, campaign alignment, and execution of brand marketing strategies.
• Oversee brand & lifecycle team to optimize distributed label releasing and unlock value in the distribution of top entertainment brands.
• Develop and lead lifecycle marketing strategies spanning ancillaries, transactional (TVOD), physical media, and digital platforms (SVOD, AVOD, FAST), optimizing engagement and revenue at every stage.
• Oversee the entire lifecycle of home entertainment products, from initial concept through market release and beyond, ensuring continuous engagement and relevance.
• Lead the cross-functional development and implementation of go-to-market strategies for film and TV releases across home entertainment and digital channels.
• Partner with Sales, Creative, Product, and external licensors to build brand plans that drive market penetration, audience growth, and monetization.
• Oversee all aspects of brand health and campaign performance across the content lifecycle, using KPIs, insights, and industry benchmarks to refine tactics and messaging.
• Guide the creative development process, ensuring all brand expressions — from packaging and key art to platform advertising and social campaigns — are compelling, consistent and strategically sound.
• Manage end-to-end campaign planning, including budgeting, forecasting, audience segmentation, creative asset development, media planning, and performance analysis.
• Build and maintain brand P & Ls for digital and physical windows.
• Bring in and manage top-tier vendors to execute as needed (PR, digital, etc.)
• Monitor competitive trends and consumer behavior to identify opportunities and optimize catalog performance.
• Lead and/or oversee quarterly and annual brand reviews with key stakeholders and licensors to communicate performance, insights, and forward-looking strategies.
• Foster a culture of innovation, experimentation, and accountability across marketing programs and cross-departmental initiatives.
  
  

Essential Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• 8+ years of experience in brand and lifecycle marketing at a studio, with at least 3 years in a leadership or director-level role within entertainment, media, or consumer products.
• Deep knowledge of the home entertainment and digital distribution landscape, including familiarity with theatrical ancillary windows and their marketing implications.
• Proven success managing licensing or content partner relationships—experience working directly with a major brand is highly preferred.
• Demonstrated success managing multi-channel marketing strategies across the full product lifecycle, including campaign development, execution, and optimization.
• Strong leadership and team management skills with the ability to align cross-functional stakeholders around a unified vision.
• Excellent creative sensibilities and a track record of overseeing successful creative asset development across various media formats.
• Financial acumen with experience managing multi-million-dollar marketing budgets and analyzing P&L impact.
• Proven ability to use insights and analytics to drive decision-making and performance improvements.
• Exceptional verbal and written communication skills, including experience presenting to executives and external partners.
• Highly organized, solutions-oriented, and adaptable to fast-paced, dynamic environments.
• Must be authorized to work for any employer in the United States. This role is not eligible for visa sponsorship.
  
  

Cineverse is an Equal Opportunity Employer and does not tolerate or promote discrimination or harassment of any kind. Cineverse does not discriminate on the basis of race, color, religion, sex, gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. All employment decisions are made on the basis of qualifications, merit, and business need.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Entertainment Providers

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