Director, Marketing & Communications

Baby2Baby; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Baby2Baby is seeking a Director of Marketing & Communications to strengthen the brand and advance its mission through strategic marketing and public relations initiatives. Reporting to the CMO, this role will lead external marketing materials and national donor outreach.

The ideal candidate is an expert writer and innovative marketer with a proven track record across digital assets, newsletters, campaigns and publicity efforts.

Qualifications

• Minimum 8 years in marketing, communications and/or public relations with 2+ years of team management.
• Bachelor’s degree in Marketing, Communications, Journalism or a related field.
• Excellent written and oral communication skills; ability to work with senior leadership and VIPs.

Responsibilities

• Lead strategic marketing and communications plan with the CMO.
• Create new collateral and campaigns for priority audiences.
• Maintain marketing materials including website, newsletters, decks and social media.
• Contribute to PR efforts for gala and campaigns; liaise with external PR agency.
• Support leadership with presentations, speeches and press messages.
• Oversee social media team and collaborate with vendors; ensure brand consistency.
• Monitor analytics across digital marketing to optimize performance; support events.
• Develop strong cross-organizational relationships to achieve goals.

Skills

Marketing experience

Public relations experience

Team management

Leadership

Written and oral communication

Multitasking

Cross-functional collaboration

Adaptability

Education

Bachelor’s degree in Marketing/Communications/PR

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Adobe Photoshop

Adobe InDesign

Job description

Baby2Baby is a non-profit organization that provides children in need with diapers, formula, clothing, and the basic necessities that every child deserves, serving more than one million children across all 50 states. The organization has distributed over half a billion items in the past 15 years to children in homeless shelters, domestic violence programs, foster care, hospitals and school districts as well as children who have lost everything in the wake of disaster. The organization’s success has been propelled forward by its industry-leading model that is redefining what it means to operate a non-profit with a seamless integration of impact, innovation, and influence, which earned them praise from TIME Magazine as one of 2023’s most influential companies and recognition as the #1 non-profit on Fast Company’s World’s Most Innovative Companies List.

Position Overview

Reporting to the CMO, the Director, Marketing & Communications is responsible for strengthening the Baby2Baby brand and advancing its mission through strategic marketing and public relations initiatives. In collaboration with the CMO, this individual will help lead all external marketing and communication materials with a goal of maximizing national awareness for Baby2Baby’s work and connecting with new donors.

The ideal candidate will be an expert writer and innovative marketing professional who has successfully contributed to a wide range of deliverables including digital asset creation, printed collateral, video projects, newsletters, creative campaign ideation and publicity campaigns.

The Director, Marketing & Communications will work Monday-Friday at 5830 W. Jefferson Boulevard, Los Angeles, CA 90016. The work is performed in an office setting and is currently in office or on site 3 – 5 days per week. May include occasional weekend and evening hours.

Duties and Responsibilities

• In collaboration with the CMO, executes a comprehensive strategic marketing & communications plan to strengthen and advance Baby2Baby’s brand and mission.
• Creates new and innovative collateral to describe the organization’s work and shares new developments in a way that is compelling and relevant to priority audiences.
• Develops and maintains marketing and communication materials including website, newsletter, social media, decks, one sheets and all Baby2Baby collateral.
• Contributes to PR efforts for annual Gala and year-round and liaises with our external PR agency.
• Supports the creation of presentations, speeches, talking points and press messages for the leadership team.
• Oversees the social media team; collaborates with the Senior Manager, Social Media on social media campaigns.
• Liaises with third party agencies and vendors including graphic design, web development, digital ad agency etc.
• Ensures all of the organization’s visual and written communications are on brand.
• Manages photoshoots and filming projects.
• Develops and foster strong working relationships across the organization to achieve organization goals and priorities.
• Monitors analytics across all digital marketing efforts to optimize performance.
• Supports Baby2Baby events including the Gala, distributions, conferences, volunteer sessions and more.
• Other duties as assigned.

Required Qualifications

• Minimum 8 years prior marketing, communications and/or public relations experience; 2+ years managing a team.
• Bachelor's degree in a related field, preferably Marketing, Communications, Journalism, Public Relations, etc.
• Strong leadership qualities and experience managing a team; embraces collaboration within and across teams.
• Knowledge of current marketing and communication principles and strategies.
• Ability to work in a fast-paced work environment that requires strong multitasking, organization and time management skills and a self-starter mentality.
• Experience working with senior leadership and executive teams.
• Excellent written and oral communication skills.
• Experience communicating with high-profile clients / celebrities / VIPs.
• Experience working with ad agencies and external vendors.
• A creative, out-of-the-box thinker.
• Proficient in Microsoft Excel, Word, PowerPoint and Adobe Photoshop.
• Strong understanding of Adobe creative platforms including InDesign, Photoshop and Illustrator is not required but is a major plus.

Other

Baby2Baby is an Equal Opportunity Employer and is committed to fostering diversity within its staff. We have made diverse thinking a priority in order to keep our organization in touch with the needs of families in our program and to help hold us accountable to those we serve. Our organization strives for diversity, from the children we serve to our board and staff, not only in race, age, ethnicity, sexual orientation, disability, and religion but also in cultural background and life experiences.