Director, Marketing & Business Development-IV

Simon Property Group; Carlsbad (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Simon Property Group is seeking a Director of Marketing and Business Development for Carlsbad Premium Outlets. This role drives revenue by selling mall and media assets and leads the strategic marketing direction for the center, collaborating with retailers, advertisers, and the local business community.

The position develops annual budgets, executes national and regional programs, and oversees media relations, social media growth, and data collection efforts to maximize center performance.

Qualifications

• BA or BS degree with emphasis in sales, marketing, or business.
• 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry.
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others.
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success.
• Flexibility to work varied schedules including weekends and evenings.
• Strong team building and coaching skills.
• Ability to handle multiple projects simultaneously.
• Some overnight travel required.
• Ability to think strategically.

Responsibilities

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming to achieve the financial sales goals of the property.
• Develop and implement retailer intensification strategies; promote platform programs to retailers.
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level.
• Create annual marketing budgets based on retailer dues, allocating expenses and media to support programming and brand messaging.
• Develop and execute an annual marketing plan leveraging platform programs and corporate objectives.
• Coordinate shopping center visual merchandising, signage and advertising programs.
• Maintain effective media relations by fielding media calls and preparing responses.
• Drive growth of social media channels and data collection (SMS and Email) for the unit.
• Participate in Manager on Duty rotation and mall management team duties.

Skills

Interpersonal skills

Communication

Selling

Negotiation

Team building

Multitasking

Travel readiness

Flexibility

Computer literacy

Strategic thinking

Education

BA or BS in Sales/Marketing/Business

Job description

Job Location:

Carlsbad Premium Outlets

PRIMARY PURPOSE:

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
• Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
• Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
• Coordinate shopping center visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
• Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:

• BA or BS degree with emphasis in sales, marketing, or business
• 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically

LEADERSHIP CABABILITES:

• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously