Director, Marketing & Business Development-IV

Simon Property Group; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Simon Property Group seeks a Director of Marketing and Business Development for Carlsbad Premium Outlets to drive revenue through property and media assets and shape the mall's strategic marketing direction. You will lead marketing and selling assets to consumers, advertisers, and the business community.

The role entails developing retailer intensification strategies, executing national and regional programs, and managing budgets to support platform programming and brand messaging.

Qualifications

• BA/BS in sales, marketing or business; 4-6 years in sales, sponsorship, strategic marketing, events and budgeting.
• Knowledge of retail management, marketing and advertising; familiarity with the media industry.
• Excellent interpersonal, communication, selling and negotiation skills.

Responsibilities

• Identify, create and sell revenue opportunities through strategic positioning of mall assets and programs to meet financial goals.
• Develop and implement retailer intensification strategies.
• Promote platform program opportunities to retailers and secure offers to enhance programming.
• Execute national/regional SBV programs and initiatives at field level.
• Create annual marketing budgets and allocate expenses to support programming and brand messaging.
• Forecast monthly results and maximize marketing ROI.
• Develop and execute an annual marketing plan aligning with corporate objectives and center goals.
• Coordinate visual merchandising, signage and advertising programs for the center.
• Maintain media relations and respond to media inquiries.

Skills

Sales

Marketing

Negotiation

Communication

Event management

Education

BA/BS in Sales, Marketing or Business

Job description

Job Location

Carlsbad Premium Outlets

PRIMARY PURPOSE

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
• Responsible for developing and implementing retailer intensification strategies.
• Promote platform program opportunities to retailers, securing retailer offers to enhance programming
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
• Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives.
• Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
• Coordinate shopping center visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
• Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS

• BA or BS degree with emphasis in sales, marketing, or business 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically

LEADERSHIP CABABILITES

• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously

Simon Property Group Overview

Simon is a global leader in retail real estate ownership, management and development and an S&P 100 company (Simon Property Group, NYSE: SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. Our portfolio includes assets of national and international renown - proven assets that are the preferred location for retailers. In addition to our high quality properties, Simon is also known for our strong balance sheet, a long-tenured and well-respected senior management team, and our innovative spirit, as reflected in a 50 + year history of successful retail real estate development, management, and leasing. Simon was named Fortune’s Most Admired Real Estate Company eight times. We have experienced an explosion of growth and innovation unprecedented in the industry and we look forward to Simon's future.

Equal Employment Opportunity

Simon is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Accommodations

If you require assistance or need to request an accommodation due to a disability, please email [e-mail]. Please note this email is intended only for accommodation requests related to the application and interview process. Any other correspondence will not receive a response.